Radio Days South Africa 2015
„My favourite Foe“
How FM-Radio and IP-Music-Streaming-Services
can benefit from each other.
Kristian Kropp, CEO, RPR Media Group
The Multichannel Brand
ON AIR
ONLINE
MOBILE
SOCIAL MEDIA
Event
User Generated FM Radio / Step 1: bigFM Battlestage
Genre-Streams voted by the bigFM Community
Three songs to vote from. Song with most votes wins.
Basis is a Music Data Base > 90.000 Tracks
Implemented in 2007 – still running
Women
Men
User Generated FM Radio / Step 2: bigNEXT
First Realtime-UGC FM Radioshow
Realtime Influence on the Sunday Evening Programme
Voting via Battlestage on Website bigfm.de, Smartphone, ipad
User Generated FM Radio / Step 3: The bigFM Spotify Show
Claim bigFM: Search, find and rate new Music
Claim Spotify: Search, find and share Music
Target Goup is very similar
Both brands appeal to Early Adopters / Digital Natives
Cooperation, instead of confrontation
The bigFM Spotify Show: Cooperation
bigFM is one of 55 global Spotify-Tastemaker-Partners
Personalised bigFM DJ Playlists on Spotify / Spotify-Widget-Integration on bigFM.de
bigFM Spotify Radio Show
The bigFM Spotify Show: Top20
Every Saturday from 4.45 p.m. – 8.00 p.m.
Viral Show with real time User (listener) Data
Streaming Data / Shares of Users determine Playlist of Show
Top20 Germany, Number Ones , Viral Tracks, Star-Playlists,
International Trends, Regional Favourites, City, Gender,
Time of listening, Age.
Which tracks do women listen to in Frankfurt?
Whcih tracks do men between age 21 and 29 listen to the most?
What songs are popular in France?
Which song ist streamd most often during the World Cup?
Spotify and bigFM: win-win-cooperation
Spotify receives awareness, promotion, new users and paying
customers
bigFM can use the exklusive Streaming-Data of the newest
Musiktrends (Best Music Research)
bigFM Personalities (Hosts, DJs) are Trend-Navigators for
Spotify-Users
Both Partners can develop interactivity and virality as their USP
and further position themselves as a leading medium for
Music
Start in 02/2014
Succes Story: Cooperation
More than 40.000 Follower on bigFM Spotify Accounts
Cooperation: new artists, lotteries, exclusive Sessions, Target-Playlists
Campaign: bigTOP 1001 – The Playlist of your life!
The Next big Thing in 2015
Thank you for your attention!