PRESENTATION TEMPLATE
The Goal is…
oTo communicate the company’s story as clearly
as possible
oTo create excitement for the opportunity to
attract further resources
oTo get a second meeting!
“Every presentation will be unique and have its
own flow, but a template is a really good start.”
Presentation Musts…
oLess Is More
– 13-15 Minutes only
– Graphics; Keep It Simple, Standard Logo
o12-14 slides with key sound-bites (3-4 per
slide...the rest is your story!)
oUtilize back-up slides to pull out during the Q&A
session (anticipate questions and prepare)
Slide 1 – Introduction
oPresenter and company introduction
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Who you are
What market you address
What does your business do?
Significant milestones to date
30s Elevator Pitch
oAnchor Points (2-3 questions to focus the panel)
o Business model?
o Go-to-Market strategy?
o Funding?
Slide 2 – Opportunity
oDefine the opportunity (The Pain)
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Who is the customer?
What is the big problem?
How important is a resolution?
How do will you turn “need” to “want”?
oWhat is your value proposition?
o Quantify the solution
Slide 3 – Your Solution
oCompelling description of your solution
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o
o
o
o
o
Graphics, illustrations pictures, video
What is it, what does it do?
KISS (Keep It Simple Stupid)
Key Benefits v Features (don’t go into technical detail)
Relate to the opportunity
USPs
oWhy will the customer pay?
Slide 4 – Technology (if appropriate)
oIn layman’s terms
oGraphs and pictures work
oAssume that the audience does not know the
technological field you are in
oGive a compelling description without using
abbreviations or techy terms
Slide 5 – Market Frame
oFrame your market
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Type (who are the customers)
Size (Annual Available Market)
Growth (AGR)
Maturity (Buying Cycle)
oHow will your solution be positioned?
oDemonstrate market fit
oMarket penetration
o What is your unfair advantage?
Slide 6 – Competitive Market
oWhat does the competition landscape look like?
oAre there alternative solutions?
oBarriers to Entry
oWho are your target customers?
o How do they buy?
oWhat’s holding you back?
Slide 7 – Competitive Advantage
oWhat is your “unfair advantage”?
oWhat are your differentiators that “hook” the
decision makers?
oWhat is your solutions life cycle?
oWhy should the customer pay for it
oWhat’s your value proposition?
Slide 8 – Go to Market Strategy
oPrice (value)
o What is your Pricing model?
oPlace (where and how will you make sales)
o Channel to market
oPromotion (branding, lead generation)
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PR
SEO
Advertising
Media
Slide 9 – Traction
oYour Team
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Corporate Governance
Financial
Marketing and sales
Technical
oDemonstrate the team’s ability to deliver
o Build confidence in team
o Track record
o Traction to date
oMilestones achieved against objectives set
Slide 10 – Financials
oFinancial Plan (overview)
o P&L
o Cash Flow
o B/S
o5 Year forecast
oHighlight critical assumptions/milestones
o Highlight risk mitigation
oDon’t provide details
o But be prepared to discuss
Slide 11 – Funding requirement
oHow much money do you need?
oWhere will the money be put to use?
o R&D
o Marketing
o Sales
o Production
o Administration
How long will the money last?
What is your exit plan and valuation?
o
o
Slide 12 – Chronology
Mass
Production (II)
Phase II
Development
Project
Milestone
Pilot Test
Strategic
Planning
2006
Financial
Milestone
Phase I
Development
2007
Fund
Raising (I)
US£ 1 M
Time
Mass
Production (I)
2008
2009
Fund
Raising (II)
US£ 1.5M
2010
IPO/Trade Sale
Slide 13 – Assumptions & Risks
List of Critical
What is the
Assumptions
negative impact?
In order, risk size / …
priority
2
3
4
How you have
mitigated?
…
Slide 14 – Exit Strategy
oAcquisition
o By who and why
o Recent precedents
oIPO
o Recent similar examples
oForecast
o In 5 years…
o Revenue…
o EBITDA
Slide 15 – Summary
oThe Opportunity
oYour Solution
oYour uniqueness
oThe Prognosis
The Wow Factor
“List your USPs, leave the audience with a few
“deep” lingering thoughts and repeat the 3
questions you want the panel to focus on…”