“Coach Jackie” Leavenworth “
Strategies for Unrealis
ABR, C™RB, CRS, GRI, SPricing FR Reality Expectations Communication It’s a Price War to the Door Become a Gladiator! Coach Jackie
Jackie Leavenworth Seminars Compliments of: Jackie Leavenworth Seminars
copyright2009
www.coachjackie.com / [email protected] / @CoachJackieL
™
It’s a Price War to the Door Become a Gladiator! Traditional Pricing Vs Dartboard Approach Scotoma Dartboard approach: The way buyer’s shop Competition Vs Comparables CMA is NOT Enough CMA Dartboard Price range Tight (based on CMA) Broad (Buyer web search range) Location Same subdivision or w/in 1 mile 5 mile minimum radius *** Status Active, sold, pending, expired? Active & sold only Type Similar (condo to condo, etc.) All (single family, condo, NC, etc.) Style Similar (2 story to 2 story, etc.) All styles Amenities Similar bdrms, baths, etc. Do not include amenities Days back Up to 6 months No more than 3 months *** Radius doesn’t work with specialty properties such as water front / water view / etc. (I search all waterfront/view within a searchable area…buyers have choices) Compliments of: Jackie Leavenworth Seminars
copyright2009
www.coachjackie.com / [email protected] / @CoachJackieL
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It’s a Price War to the Door Become a Gladiator! ™
Market Statistics That Matter Number of homes in line competing for the buyer’s attention Number of homes that sell per month, on average (specific price range and radius) Number of months for buyers to buy all existing inventory (same price range and radius) Odds of selling within 30 days (same price range and radius) Adding the CMA…QHA Q H A “Mr. / Mrs. Seller, where would you like to ___________ your home to attract ____________ buyers?” My Action Plan Compliments of: Jackie Leavenworth Seminars
copyright2009
www.coachjackie.com / [email protected] / @CoachJackieL
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Market'Statistics'that'Matter'
“Market(Statistics(that(Matter”
™
Agent'Worksheet:'Do'not'give'this'to'anyone…it'is'your'IPOD'
'
Total"#"of"homes"competing"for"the"
buyer’s"attention"______________________"
'
(All'active'residential,'price'range,'
within'minimum'5'mile'radius'of'
seller’s'home…how'far'will'buyers'
drive'to'find'their'new'home?)'
Ex:'89'
(
'
'
#"Of"months"some"sellers"may"wait"
to"sell"______________"
'
'
(#'of'competing'homes'divided'by'#'of'
homes'sold'each'month)'
Ex:'89'÷'7'='12.7'months)'
'
#"Of"homes"sold"in"90"days"________"
'
(All'sold,'same'price'range'and'radius,'
90'days'back)'
'
#"of"homes"sold,"on"average,"each"
month"______"
(total'sold'÷'3')'
Ex:'21'sold'÷'3'='7'per'month'
Based"on"the"current"statistics,"what"
are"the"odds"of"selling"within"30"
days?"__________________"
'
(#'of'homes'sold'each'month'divided'by'
#'of'competing'homes)'
Ex:'7'÷'89'='less'than'8%'
This'research'from'the'local'MLS'includes'the'price'range'from'$__________'to'$__________'and''
within'a'___________''mile'radius'of'your'home.''Date'of'Report:'______________'''
'
!!
'
All'data'from'MLS'is'deemed'reliable,'but'not'guaranteed'
'
Compliments'of'“Coach'Jackie”'Leavenworth''www.coachjackie.info''Copyright'2010'all'rights'reserved'
(
It’s%a%Price%War%to%the%Door%
“Market(Statistics(that(Matter
”
Become%a%Gladiator!
%
™
(
Total(#(Of(homes(competing(for(the(
buyer’s(attention(?
______________________(
(
(
#(Of(homes(sold(in(90(days(________(
!
#(Of(homes(sold,(on(average,(each(
month(______(
!
!
!
#(Of(months(some(sellers(may(wait(to(
sell(______________(
!
Based(on(the(current(statistics,(what(are(
the(odds(of(selling(within(30(days?(
__________________(
!
!
!
This research from the local MLS includes the price range from $__________ to $__________ and within a
______mile radius of your home. Date of Report: ______________
All data from MLS is deemed reliable, but not guaranteed
!
Compliments of: Jackie Leavenworth Seminars
copyright2009
www.coachjackie.com / [email protected] / @CoachJackieL
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