Spring Servitization Conference 2016
08.00-09.00
Monday 16th May
Registration – with refreshments
09.00-09.10
Welcome and notices – Tim Baines, Aston Business School & Jamie Burton, Alliance Manchester
Business School
09.10-09.50
Keynote 1. Prof. Rogelio Oliva – Mays Business School, Texas A&M University
Servitization theory’s stunted growth: Diagnosis and proposed treatment
Panel 1 Theme: Concepts, Language and Literature
09.50-10.05
Torsten Dehn, Daniel Chicksand
A critical review on product-service system design frameworks: the analysis of applied theories
and process models
10.05-10.20
Maheepala S.D.S.R, Warnakulasooriya B.N.F, Weerakoon Banda Y.K.
Effect of Servitization on the relationship between customer relationship, supply chain
collaboration, market orientation and business performance: a conceptual framework.
10.20-10.35
Katinka Bergema, Christine De Lille, Rianne Valkenburg, Sicco Santema
An action repertoire for the collaboration in servitization
10.35-10.50
Marco Ardolino, Nicola Saccini, Marco Perona
The analysis of multi–sided platforms: results from a literature review.
10.50-11.05
Panel Q & As
11.05-11.20
Presentation viewing with refreshment
11.20-11.40
Keynote 2: Helen Briant, Partner Trowers & Hamlin LLP.
Title: to be confirmed
11.40-12.00
Keynote 3: Ben Peace, Knowledge Transfer Network.
Sustainability & circular economy as drivers for servitization: Connecting to business & policy
Panel 2 – Theme: Technologies and Data part 1
12.00-12.15
Kazuyoshi Hidaka, Sumio Shiochi, Satoshi Hashimoto
Management service for air conditioner users by utilizing remote monitoring system
12.15-12.30
Victor Guang–Shi, Tim Baines, Keith Ridgway, James Baldwin Ali Ziaee Bigdeli, Daniel Andrews,
Panagiotis Petridis & Victoria Uren
Heterogeneous game mechanics and its impact on different inter–organizational challenges of
servitization.
12.30-12.45
Panel Q & As
12.45-13.45
Presentation viewing with lunch
Panel 3 – Theme: Technologies and Data Part 2
13.45-14.00
Eugen Molar, Ratislav Molnar, Michal Greguš
Usage of the knowledge-based system in servitization.
14.00-14.15
Marco Ardolino, Nicola Saccini, Paolo Gaiardelli & Mario Rapaccini
Digital Technologies and their impacts on servitization strategies
14.15-14.30
Andreas Schroeder, Carlos Galera Zarco, Tim Baines, Ali Bigdeli & Des Evans
Digitalisalisation and servitization in the UK Road Transport Industry
14.30-14.45
Panel Q & As
14.45-15.00
Presentation viewing with refreshments
15.00-15.30
Keynote 4: Jason Smith – Ishida Europe
Barriers to the adoption of advanced services
Panel 4 –Theme:Servitization Adoption and Organisational Transformation
15.30-15.45
Paolo Gaiardelli & Shaun West
Driving the servitization transformation through change management: lessons learnt from five
industrial cases
15.45-16.00
Jose Ruizalba, Anabela Soares, Miguel Angel Rodríguez-Molina & Delores Frias–Jamilena
Servitization strategies and co-creation.
16.00-16.15
Shaun West, Michelle Kuenzli, Zied M. Ouertani, Christopher Ganz
The use of ecosystem visualization to identify value flows at ABB in the context of the Internet of
Things, Services and People (IoTSP)
16.15-16.30
Panel Q & As
16.30-16.45
Presentation viewing with refreshment
Panel 4: Theme Servitization Adoption and Organisational Transformation (cont’d)
16.45-17.00
Aris Pagoropoulosa, Louise Laumann Kjaera, Tim C. McAloone
When Servitization is not transforming the way we do business - analysis of three unsuccessful
service offerings from the shipping industry
17.00-17.15
Bart Kamp, Ainhoa Ochoa
(Re) organizing for Servitization: insights from a machine tool manufacturer.
17.15-17.30
Panel Q & As
17.30-17.45
Presentation viewing with refreshments
17.45
Close of proceedings.
18.15
Drinks reception.
18.45
Conference Dinner:
Future events: Nicholas Cox, MSTLN 2016 & Shaun West, Spring Servitization Conference 2017
Tuesday 17th May
08.00–09.00
Registration (for new arrivals to conference) with refreshment
09.00–09.10
Introduction to day two – Tim Baines
09.10–09.40
Keynote 5: Syed Ahmed, SAVORTEX.
Product Servitisation, A Win-Win for End-Users and Manufacturers?
Panel 5 – Theme: Case Studies and Empirical Data
09.40–09.55
Edward Crowley, Jamie Burton & Judy Zolkiewski
Fleeing services: a case study in reverse servitization in the office products industry
09.55–10.10
Uwe Kenntner, David K. Harrison, Babakalli Alkali & Bruce M. Wood
How to perform like Amazon in the rail vehicle service supplier industry?
10.10–10.25
Eija Vaittinen, Miia Martinsuo & Sanna Nenonen,
Enhancing the acceptance of advanced services among users of complex systems.
10.25–10.40
Wanrong Zhang & Sujit Banerji
Service Product: the Fourth Stream of Servitization
10.40-10.55
Panel Q& As
10.55-11.10
Presentation viewing and refreshment
11.10–11.25
Maria Lindhagen, Jannis Angelis, Mats Engwall
Managing offerings in professional service firms
11.25-11.40
Sofie Ø. Boa, Thomas Frandsen & Jawwad Z. Raja
Pricing Structures for solutions: An exploratory study within the oil and gas industry
11.40-11.55
Sara Mountney & Paul Rawlinson
From `guys writing software’ to PSS: the progression of an SME
11.55-12.10
Panel Q& As
12.10-13.00
Presentation viewing with Lunch
13.00-13.30
Keynote 6: Graeme Coyne – Siemens PLC Industry Services
Strategies for Customer Service using the Digital Enterprise in an Industry 4.0 world
Panel 6 – Theme Servitization Adoption and Organisational Transformation – Part 2
13.30–13.45
Keiko Toya, Kentaro Watanabe, Shintaro Tan–no & Masaki Mochimaru
Internal and External obstactles of servitzation in Japanese major manufacturers
13.45-14.00
Nathalie Meuleman, Christine De Lille, Dirk Snelders & Onno Van der Veen
Visualizing the complexity of servitization
14.00–14.15
Janreiner Gosker with Chris Raddats, Jamie Burton, Vicky Story & Judy Zolkiewski
Navigating the bumps in the road: a longitudinal study of how a manufacturer undertakes the
servitization journey.
14.15 –14.30
Panel Q & As
14.30-14.45
Presentation viewing and refreshment
Panel 6 – Theme: Performance and Value
14.45-15.00
Ivanka Visnjic, Marin Jovanovic, Andy Neely, Mats Engwall
What brings the value to outcome-based contract providers? Value drivers in outcome business
models.
15.00-15.15
Nina Lofberg, Victor Aichagui, Elisabeth Johansson, Lars Witell & Barbro Lagerholm
A longitudinal study of servitization and dynamic capabilities in SMEs
15.15-15.30
Ameya Waingankar, Christine De Lille, Jürgen Tanghe
Exploring value interactions and pricing opportunities: a case study of a large aviation
manufacturer in servitization
15.30-15.45
Miguel L. Franco, Bernardo Almada-Lobo, Rui S. Sousa
The impact of servitization on the performance of manufacturing firms over time: an empirical
investigation in the elevator industry
15.45-16.00
Panel Q & As
16.00-16.15
Presentation viewing refreshments
16.15-16.45
16.45
Summing up: Tim Baines, Aston Business School and Judy Zolkiewski, Alliance Manchester
Business School
Conference Awards.
Conference Close