My Report
Last Modified: 03/15/2016
1. What prompted your most recent shopping trip at our
store? (check all that apply)
#
1
2
3
4
5
6
7
8
9
Answer
A friend/family
member
brought me
I was looking
for a specific
item
It is a fun
place to shop
I had a gift
card to use
I had a
coupon to use
I was making
a return
I saw there
was a sale
going on
I was just
browsing
Other: (fill in
blank)
Response
%
2
11%
14
74%
1
5%
1
5%
3
16%
0
0%
0
0%
2
11%
2
11%
Other: (fill in blank)
shopped online
I knew that I would receive the correct books if I ordered from the school bookstore.
Statistic
Min Value
Max Value
Total Responses
Value
1
9
19
2. Please rate your satisfaction with....
# Question
The overall
1 cleanliness
of the store
How neatly
the
2 merchandi
se was
presented
The ease
of finding
3 what you
were
looking for
The
amount of
space you
4 had to
shop
comfortabl
y
The
availability
5
of items
you wanted
The
selection of
6
merchandi
se
The price
of
7
merchandi
se
Highly
Dissatisfie
d
Dissatisfie
d
Neither
Satisfied
nor
Dissatisfie
d
0
0
0
5
11
16
4.69
0
0
0
6
9
15
4.60
0
0
0
5
11
16
4.69
0
1
3
6
5
15
4.00
0
1
0
8
9
18
4.39
0
0
1
8
10
19
4.47
0
3
5
6
4
18
3.61
Satisfie
d
Highly
Satisfie
d
Total
Respons
es
Mea
n
Statistic
Min
Value
Max
Value
Mean
Variance
Standard
Deviation
Total
Respons
es
The
overall
cleanline
ss of the
store
How
neatly the
merchandi
se was
presented
The
ease
of
findin
g
what
you
were
lookin
g for
4
4
4
2
2
3
2
5
5
5
5
5
5
5
4.69
0.23
4.60
0.26
4.69
0.23
4.00
0.86
4.39
0.60
4.47
0.37
3.61
1.08
0.48
0.51
0.48
0.93
0.78
0.61
1.04
16
15
16
15
18
19
18
The
amount
of space
you had
to shop
comforta
bly
The
availabili
ty of
items
you
wanted
The
selection
of
merchandi
se
The price
of
merchandi
se
3. Which areas did you visit, or browse, during your
trip? (check all that apply)
#
1
2
3
4
5
6
7
8
9
Answer
Women's apparel
Men's apparel
Children's apparel
Gifts
Textbooks/Course
materials
School/Office
supplies
Technology/Computer
accessories
Food/Beverage
Health/Beauty
Statistic
Min Value
Max Value
Total Responses
Response
12
9
0
7
%
67%
50%
0%
39%
10
56%
6
33%
1
6%
2
0
11%
0%
Value
1
8
18
4. Who were you shopping for during your most recent visit
to our store? (check all that apply)
#
1
2
3
4
5
6
7
Answer
Myself
My
spouse/significant
other
My children
Other adults
Other children
Departmental
purchase (if
employed at
Belmont)
Other: (fill in
blank)
Response
13
%
68%
1
5%
6
4
2
32%
21%
11%
0
0%
1
5%
Other: (fill in blank)
A gift for a friend
Statistic
Min Value
Max Value
Total Responses
Value
1
7
19
5. Please rate your satisfaction with...
# Question
Highly
Dissatisfie
d
Dissatisfie
d
Neither
Satisfied
nor
Dissatisfie
d
0
0
0
7
8
15
4.53
0
0
1
6
8
15
4.47
0
1
0
4
9
14
4.50
The
availability
1 of
associate
s
The
helpfulnes
2 s of
associate
s
The
friendlines
s of the
3 associate
who rang
up your
purchase
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
Satisfie
d
Highly
Satisfie
d
Total
Response
s
Mea
n
The availability of
associates
The helpfulness of
associates
4
5
4.53
0.27
0.52
15
3
5
4.47
0.41
0.64
15
The friendliness of
the associate who
rang up your
purchase
2
5
4.50
0.73
0.85
14
6. Was the cashier (or person helping you) wearing a name
tag?
#
1
2
3
Answer
Yes
No
Didn't notice
Total
Response
7
0
10
17
%
41%
0%
59%
100%
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
Value
1
3
2.18
1.03
1.01
17
7. If you remember the associate's name that helped you,
please enter it here.
Text Response
Statistic
Total Responses
Value
0
8. Did you shop for textbooks today?
#
1
2
Answer
Yes
No
Total
Response
8
10
18
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
%
44%
56%
100%
Value
1
2
1.56
0.26
0.51
18
9. Did you make a textbook purchase?
#
1
2
Answer
Yes
No
Total
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
Response
7
1
8
%
88%
13%
100%
Value
1
2
1.13
0.13
0.35
8
10. Please rate your satisfaction...
# Question
Highly
Dissatisfie
d
Dissatisfie
d
Neither
Satisfied
nor
Dissatisfie
d
0
3
2
1
0
6
2.67
0
0
0
5
2
7
4.29
The price
of your
1
textbook
purchase
The
availabilit
y of the
format
you
2
preferred
(rental,
e-book,
used,
new)
Satisfie
d
Highly
Satisfie
d
Total
Response
s
Mea
n
The price of your textbook
purchase
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
2
4
2.67
0.67
0.82
6
The availability of the format
you preferred (rental, e-book,
used, new)
4
5
4.29
0.24
0.49
7
11. What was your reason for not purchasing a
textbook(s)? Check all that apply.
#
1
2
3
4
Answer
Price too high
My
textbook(s)
was not
available
I want to wait
and see if I
need it
Other: (fill in
the blank)
Other: (fill in the blank)
Response
1
%
100%
0
0%
0
0%
0
0%
Statistic
Min Value
Max Value
Total Responses
Value
1
1
1
12. What format of textbooks do you prefer? Please rank in
order of preference. (drag and drop the numbers to the right
to indicate your order of preference)
#
Answer
1
Printed book
E-books
(digital
format)
E-book/print
combination
Total
2
3
Statistic
7
0
0
Total
Responses
7
0
2
5
7
0
5
2
7
7
7
7
-
Printed book
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
1
1
1.00
0.00
0.00
7
E-books (digital
format)
2
3
2.71
0.24
0.49
7
E-book/print
combination
2
3
2.29
0.24
0.49
7
13. When purchasing printed course materials (textbooks),
which type do you prefer?
#
Answer
1
2
New
Used
Rented
books
Total
3
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
New
1
3
2.00
0.40
0.63
6
1
5
4
0
1
1
Total
Responses
6
6
0
2
4
6
6
6
6
-
Used
1
3
1.33
0.67
0.82
6
Rented books
2
3
2.67
0.27
0.52
6
14. Did you shop for merchandise today? (anything other
than textbook purchases)
#
1
2
Answer
Yes
No
Total
Response
10
8
18
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
%
56%
44%
100%
Value
1
2
1.44
0.26
0.51
18
15. Did you make a purchase? (not including textbook
purchases)
#
1
2
Answer
Yes
No
Total
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
Response
10
0
10
%
100%
0%
100%
Value
1
1
1.00
0.00
0.00
10
16. Please rate your satisfaction with...
# Question
Highly
Dissatisfie
d
Dissatisfie
d
Neither
Satisfied
nor
Dissatisfie
d
0
1
0
7
2
10
4.00
0
0
1
5
4
10
4.30
0
0
0
6
4
10
4.40
The price
1 of your
item
The
availabilit
y of the
2 item you
were
looking
for
The
selection
of items
3
to
choose
from
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
The price of your
item
2
5
4.00
0.67
0.82
10
Satisfie
d
Highly
Satisfie
d
Total
Response
s
Mea
n
The availability of the
item you were
looking for
3
5
4.30
0.46
0.67
10
The selection of
items to choose from
4
5
4.40
0.27
0.52
10
17. What was your reason for not making a purchase?
(check all that apply)
#
1
2
3
4
Answer
The item(s)
was too
expensive
What I
wanted was
not available
I was looking
but did not
intend to
make a
purchase
today
Other: (fill in
the blank)
Response
%
0
0%
0
0%
0
0%
0
0%
Other: (fill in the blank)
Statistic
Min Value
Max Value
Total Responses
Value
0
18. How satisfied were you with your overall shopping
experience on your most recent visit?
#
1
2
3
4
5
Answer
Very
Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
Total
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
Response
%
0
0%
0
1
11
6
18
0%
6%
61%
33%
100%
Value
3
5
4.28
0.33
0.57
18
19. How likely are you to shop in our store again in the
next 3 months?
#
1
2
3
4
5
Answer
Very Unlikely
Unlikely
Undecided
Likely
Very Likely
Total
Response
0
0
0
11
7
18
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
%
0%
0%
0%
61%
39%
100%
Value
4
5
4.39
0.25
0.50
18
20. On a scale from 0-10, how likely are you to recommend
our store to a friend or colleague?
#
0
1
2
3
4
5
6
7
8
9
10
Answer
0
1
2
3
4
5
6
7
8
9
10
Total
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
Response
0
0
0
0
0
2
2
2
2
4
6
18
%
0%
0%
0%
0%
0%
11%
11%
11%
11%
22%
33%
100%
Value
5
10
8.22
3.24
1.80
18
21. Are you a member of the Belmont Bonus Rewards Club?
#
1
2
Answer
Yes
No
Total
Response
11
7
18
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
%
61%
39%
100%
Value
1
2
1.39
0.25
0.50
18
22. Please rate your satisfaction with the Belmont Bonus
Rewards Club.
#
1
2
3
4
5
Answer
Very
Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
Total
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
Response
%
0
0%
0
4
6
1
11
0%
36%
55%
9%
100%
Value
3
5
3.73
0.42
0.65
11
23. Why have you not joined the Belmont Bonus Rewards
Club? Please select the best answer.
#
1
2
3
4
5
Answer
The cashier
informed me
and I intend to
join
The cashier
informed me,
but I would
like more
information
The cashier
did not inform
me, but I
would like
more
information
The cashier
did not inform
me, but I do
not want
information
Other
Total
Response
%
1
14%
1
14%
2
29%
2
29%
1
7
14%
100%
Other
shop online Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
Value
1
5
3.14
1.81
1.35
7
24. What would you like to see us carry in the
store? (brands, merchandise categories, etc)
Text Response
nothing comes to mind
I would love to see the bookstore carry more variety in the types of apparel. T-shirts and
hoodies are great, but the addition of some Belmont cardigans or some (less expensive)
forms of Belmont outerwear would be appealing.
I am satisfied by what is carried
More cheap supplies for dorms.
Nothing comes to mind
More variety in sizes
housewares with Belmont on them
Comfort colors
Statistic
Total Responses
Value
8
25. How could we make your experience easier or better?
Text Response
roomier space to shop, especially in clothing area
The associates typically are sufficiently helpful; however, the kindness factor tends to be
ignored.
I can't think of anything
Make the prices lower for students!!! And maybe let us use our BUids for all purchases
More space to shop!
more sales:)
Statistic
Total Responses
Value
6
26. Please indicate your gender.
#
1
2
Answer
Male
Female
Total
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
Response
5
13
18
%
28%
72%
100%
Value
1
2
1.72
0.21
0.46
18
27. Please indicate your age group.
#
1
2
3
4
5
6
Answer
Under 25
25-34
35-44
45-54
55-64
65 and older
Total
Response
10
2
2
2
2
0
18
Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses
%
56%
11%
11%
11%
11%
0%
100%
Value
1
5
2.11
2.22
1.49
18
28. Please indicate your affiliation with Belmont (check all
that apply)
#
1
2
3
4
5
6
7
8
9
10
11
Answer
Student
Faculty
Staff
Athlete
Alumni
Prospective
Student
Parent/Family
member of
student
Visitor-local
Visitor- out of
town
Here for an
event on
campus
Other
Response
12
0
0
0
0
%
67%
0%
0%
0%
0%
1
6%
6
33%
0
0%
0
0%
0
0%
0
0%
Other
Statistic
Min Value
Max Value
Total Responses
Value
1
7
18