Twitter and Facebook 101:!
How your Community
Association can get social.
Presented By: ASHLEY ARCHER
Social Grace PR
Show of hands, who is active on…
Social Media: Changing the way
we communicate.
•  Traditional advertising such as email,
brochures, websites, billboards etc. is one
way communication.
•  Social Media opens up communication so it
becomes two way. People can directly
connect with each other in real time, instant
conversation.
What is Facebook?
•  Facebook is a social networking site launched
in February 2004, and currently has over one
billion active users (more than half of which
use Facebook on mobile devices).
What do people use Facebook for?
•  Create profiles with photos, personal
interests, contact information, and other
personal information.
•  Communicate with friends through private or
public messages.
•  Create and join interest groups and "like
pages”, some of which are maintained by
organizations as a means of advertising.
Facebook Engagement • Directly connect with
the audience and build
relationships.
• Ask questions and
receive feedback from
your community.
• Build your brand and
drive sales.
• Inform and update
your audience with
current business
happenings.
What is Twitter?
•  Twitter is an online social networking site that
allows users to send and receive messages.
•  Messages are up to 140 characters and known
as “Tweets”.
•  Originated in 2006 and now has 500 million
active users generating 300 billion tweets daily.
What do people use Twitter for?
•  Follow favorite brands (companies), stores,
celebrities, news outlets, sports teams,
restaurants, local businesses, family, resource
topics and more…
•  Connect with people near and far, increase
your network and meet people you usually
would not be exposed to.
•  Ask questions, receive and provide feedback.
Twitter Engagement •  Directly connect with
the audience and
customers via 2 way
communication.
•  Community outreach
and feedback
(listening!).
•  Network with other
community members &
businesses.
•  Find new business
leads (sponsorship,
memberships etc…).
•  Recruit new volunteers.
•  Support other online
presence (Website,
Facebook, YouTube).
Twitter Terms
Handle: The @ sign is used to call out usernames in
Tweets. When a username is preceded by the @
sign, it becomes a link to a Twitter profile.
Eg: Presenting @FedYYC tonight on Social Media.
Hashtag: The hashtag symbol # before a relevant
keyword or phrase (no spaces) is used in a Tweet
to categorize Tweets in order to search easily.
Twitter Terms Trending Topics:
created by
Hashtagged
words that
become very
popular.
Retweeting:
Forwarding
another user's
Tweet to all of
your followers.
Group Brainstorming Activity •  Get into 5 groups of 4
•  Select a “table host” who will also be the recorder
•  Each group will be assigned a question about social media
and given 10 minutes to discuss
•  Brain storm ideas and write them down on the large
pieces of paper provided
•  At the end of 10 minutes each member of the group
moves to a new discussion except for the “table host”
•  The “table host” will stay at the same spot, welcome the
new group and briefly fill them in on what happened at
the previous round so they can build upon it
How your community can use
Facebook
•  Update on current events in you community and
Calgary.
•  Local businesses (community centers, schools, fire
halls etc): grand openings, sales or special events etc.
•  Construction: timelines, expect delays etc.
•  Photos.
•  Profile community members making a difference.
•  Cross promote with other community associations.
•  Recycle newsletter content and broadcast on
Facebook.
Facebook Tips •  When posting status updates on Facebook try to
include a photo or a link.
•  Do not connect your Facebook and Twitter
account. Content should be posted separately.
•  Ask questions to encourage engagement and
allow for feedback. Consider using “Facebook
Questions”.
•  Consider running a series of targeted Facebook
ads (can promote your page, events, programs).
•  Create a vanity URL
–  eg) www.facebook.com/MardaLoop
How your community can use
Twitter
•  Directly connect with and engage your
community members.
•  Create an online presence for your
community.
•  Ask questions and receive feedback directly
from your community.
•  Interaction.
•  Twitter chat.
Twitter Tips •  Ask questions to encourage engagement.
•  Retweet your followers to create a sense of
community and spread the message.
•  Consider creating a hashtag for your
community and encourage users to add this
to their tweets eg) #MardaLoop.
•  Use other hashtags when possible.
•  Participate in #FF (Follow Friday).
Social Media Management Tips
•  Don’t start accounts just because you think
you should.
Ask questions first:
•  Do we need Social Media? Do a survey.
•  What platforms are right for us? Start small.
•  How much time do we (volunteers) have to
dedicate to social media?
•  Once we start the account(s), can we maintain
them?
Social Media Management Tips
•  Create an editorial calendar and have a plan to
generate content.
•  If volunteers are updating your pages consider
creating user guidelines (best practices).
•  Use a social media dashboard such as Hootsuite
or Crowdbooster to manage the accounts.
•  Cross promote your different pages on all online
channels.
•  Search your community on Twitter/Facebook/
Google and see who is talking about it.
Questions?
Social Grace PR
ASHLEY ARCHER
@MayArche
FB.com/SocialGracePR