Spanish and Dutch
Horticulture in the
European Market
Aldrik Gierveld
Deputy Director General
Agriculture and Nature
Horticulture 2016
The Netherlands and Spain
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The Netherlands – Spain:
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41.528 km² - 505.992 km²
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17 million inhabitants - 47 million
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GNP of 880 billion euro – 1615 billion
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Household of 2.2 persons - 2.5 persons
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...and the Netherlands and Spain
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The Netherlands – Spain:
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1520 hours of sunshine - 3000 in Almeria
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Rainfall 700 – 900 mm - 200 in Almeria
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Average temperature 10,1º C - 18,7 in Almeria
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22,7 million Bicycles - ?
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No 2
Agricultural
exporter in the world
€ 82 billion in 2015
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Dutch Horticulture and Starting Materials
• World player.
• Produces of seeds and seed
potatoes, fruits and
vegetables, flowers and plants,
bulbs and ornamental trees.
• Contributes to sustainable
solutions - food security and
safety, water, energy, health
and well being and a green
environment.
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Policy Letter Horticulture
3 Strategies to strengthen the Dutch Horticultural Sector:
1. Further internationalisation and cooperating value chains
2. Greater sustainability in production chains
3. A spatial restructuring of greenhouse horticulture
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Horticulture 2016
Further internationalisation and cooperating
value chains
Challenges:
• International competition
• Developing new business models with distinctive products
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Further internationalisation and cooperating
value chains
Actions:
• Chain Innovation Programme
• New National Strategy for operational programmes in the fruit and
vegetables sector
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‘Eat Fruit and Vegetables every day’
Challenges and opportunities:
- Saturated markets on the one hand
- Decline in consumption of fruits and vegetables
- Increasing demands on healthy and sustainable food
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Dutch Food Policy
• The horticultural products - vegetables, fruits, flowers and plants contribute to public health and welfare.
Food Policy for
a Safe, Healthy and Sustainable
Food system
• Young children
• Transparency in the food chain
• Innovation in the food chain
And: - Encouraging the consumption of fruit and vegetables
- A resilient food system that can absorb shocks,
e.g. due to climate change
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Concluding remarks
Strategies for strengthening the Dutch Horticultural sector:
• Internationalisation
• Cooperating value chains
• Sustainability in the whole chain
• Market renewal and new business models
• A consumer oriented approach combined with better marketing
A Food Policy for a safe, healthy and sustainable food system
Thank you for your attention...
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