STAR-STUDDED TRUE/FALSE
For each of the following statements, determine if the statement is true or false, and circle the correct
answer. If you decide a statement is false, rewrite the sentence to make it true. Record your responses in the
spaces provided. When you have finished, ask your instructor for a copy of the answer guide.
Directions:
1.
TF
Celebrity endorsers are part of an advertising message.
2.
TF
Paying a celebrity to advertise a product is the least preferred type of endorsement.
3.
TF
Celebrities make statements in favor of products when they wear a certain brand of clothing.
4.
TF
A celebrity s picture on a product s packaging increases the sale of the product.
5.
TF
An infomercial is a testimonial.
6.
TF
Celebrity sport figures endorse only products that are connected to their sport.
7.
TF
Cross-promotion detracts from the main product being promoted.
8.
TF
Celebrities are effective endorsers of services and events.
9.
TF
People pay attention to the statements that well-known athletes make about sport products.
10.
TF
Ads featuring celebrities are as interesting as ads featuring ordinary, unknown people.
11.
TF
People believe celebrities who have positive images and good reputations.
–
–
–
–
–
–
–
–
–
–
–
’
LAP: PM-013-SP
’
© 2005, MarkED
®
Play the Name Game
30
STAR-STUDDED TRUE/FALSE (cont d)
’
12. T - F
Celebrity endorsers sometimes have a negative effect on a product if they have an image problem.
13. T - F
Controversial celebrities are the most effective endorsers.
14. T - F
High-profile celebrities often become the focus of an ad or commercial.
15. T - F
It is inexpensive to use retired athletes to endorse products.
16. T - F
Endorsements are not a form of advertising.
17. T - F
Endorsements must reflect the honest opinions and beliefs of the endorser.
18. T - F
Companies may reword or use only part of what a celebrity says about a product.
19. T - F
Companies must stop running an advertisement if an endorser stops using the product.
20. T - F
Celebrities must have the necessary qualifications to be used as experts to endorse products.
LAP: PM-013-SP
© 2005, MarkED
®
Play the Name Game
31