Square Mile Cider Company Announces Voluntary Recall of 2,500 Cases of Hard Cider Products July 19, 2013 – Portland, Ore. – Square Mile Cider Company (SMCC) today announced the voluntary recall of 2,500 cases “Square Mile Original Hard Apple Cider” and “Square Mile Spur & Vine Hopped Apple Cider.” The recalled product was sold in retail locations in California, Oregon and Washington. It is limited to the following two products packaged on or before May 15, 2013: • 22 ounce bottles of “Square Mile Original Hard Apple Cider” with the markings “Hand Picked” and “Hand Pressed” on either side of the logo. • 22 ounce bottles of “Square Mile Spur & Vine Hopped Apple Cider” with the markings “Hand Picked” and “Hand Pressed” on either side of the logo. SMCC is voluntarily recalling the products due to concerns that cider from the company’s first production run may be refermenting in the bottle, which may cause the bottles to burst under certain circumstances and can lead to potential flavor inconsistencies. Consumers who may have purchased the affected product should dispose of it immediately in an outdoor trash receptacle. “As a handcrafted, small batch cider maker, we take all packaging and product quality concerns very seriously. We are working with our wholesalers and retail partners to remove all affected product from store shelves as quickly as possible. We are also confident that we have identified the problem and want to reassure our consumers that we stand by the quality of our products,” said Lorin Gelfand, brand manager for SMCC. To date, no consumer illnesses or injuries have been reported. Consumers with questions about the quality of their SMCC products may call the company toll-­‐free at 1-­‐
855-­‐371-­‐0895 between 8am and 4pm Pacific Time or visit our website at http://squaremilecider.com/contact. # # # Media Contact Lorin Gelfand, Square Mile Cider Company Office: 503-­‐972-­‐7769 Email: [email protected] Address: Square Mile Cider Company, 929 N. Russell Street, Portland, Oregon 97227 About Square Mile Cider Company Square Mile Cider Company crafts hard cider varieties from Northwest grown apples in celebration of the pioneer spirit and those who travel into unknown territory with only hope, pride, and determination. Square Mile Cider Company derives its name from the original Oregon pioneers who were granted one square mile of land to stake their claim and build a future. It was on these square mile claims that some of the original Northwest orchards were planted, and where Square Mile Cider Company chose to stake its claim. Square Mile Cider is a subsidiary of Portland, Oregon-­‐based Craft Brew Alliance. Square Mile Cider Company voluntarily recalled 22 ounce bottles “Square Mile Original Hard Apple Cider” and “Square Mile Spur & Vine Hopped Apple Cider” packaged on or before May 15, 2013. The affected bottles with have “Hand Picked” and “Hand Pressed” markings on either side of the logo.