MAKING HEALTHY EATING
CONVENIENT
2014-2015 Results
40% increase
in healthy food
ordered by
new stores
50% increase
in healthy food
sold
by
new stores
100% of stores
8% increase in
types of healthy food
inventoried
at new stores
partnering with Fresh Foods Here earned
physical improvements by adhering to program standards
Since Fresh Foods Here began in 2011*
17 FFH stores in three neighborhoods (Hilltop, Franklinton and Near East Side)
Average of
70% increase
in healthy food
ordered by
FFH stores
Average of
50% increase
Average of
60% increase
sold
by
FFH stores
available to
in healthy food
in healthy food
consumers
at FFH stores
*Data is collected during the first year only. Data at individual stores may fluctuate throughout participation.
For information regarding how data is collected and shared, contact Harmony Cox at [email protected].
THANK YOU TO OUR SUPPORTERS:
Surveys have shown that:
39.5% of store customers recognize the FFH brand initially
39.5%
54.7% of store customers recognize the FFH brand after one year
Customers who recognize the FFH brand tend to:
Initial FFH
brand recognition
•consider having access to healthy food to be important
•have more confidence in their ability to practice healthy eating habits
•place greater importance on healthy eating habits
54.7%
•know more about nutrition then their peers
Recognition after
one year
Lena’s Market joined the Fresh Foods Here
program in 2014. A busy corner store on Broad Street in the Hilltop
neighborhood, Lena’s never had trouble attracting customers. Yazan,
the store’s owner, joined Fresh Foods Here because he believed the lack
of access to nutritious foods was an important issue in his community.
Lena’s quickly became one of the highest performing stores in the FFH
network, as Yazan added new healthy items to his inventory and used
FFH’s marketing tools to make those items available and attractive to
customers. The store also went above and beyond in making fresh food
available to neighborhood kids by providing fruit as a snack to families
on their way to school and to youth programs, free of charge.
Since the beginning of the FFH partnership, Lena’s has had a steady
increase in customers and transactions. Surveys have shown that
customers’ knowledge of healthy eating habits and their confidence in
adopting these habits has increased.
Recently, Lena’s partnered with the Highland Youth Garden to offer produce grown in the community
garden to customers. Popular items from the garden include collard greens, tomatoes and potatoes. All items
are grown as a part of educational programming provided to children in the Hilltop neighborhood. Lena’s is
a great example of how a FFH store can build community and become a trusted neighborhood resource for
healthy food.
For additional information:
Harmony Cox | 614.227.2798 | [email protected]
www.FreshFoodsHere.org