CASE STUDY
St. Thomas Aquinas College
Using Apogee-Created Content to Nurture Student Engagement
At St. Thomas Aquinas University, administrators were interested
in using the Campus Life Channel to engage students as part
of the Stream2 IPTV solution. While administrators on campus
were excited about the Campus Life Channel to disseminate
content, they found as the channel neared launch that they had
not produced enough eye-catching content to increase student
excitement about the channel and display a steady stream of
content.
GOAL
Ensure St. Thomas Aquinas University is able to display attractive
and exciting content upon launch.
EXECUTION
Apogee’s design team created a series of student-centric
content pieces with information, colors, and logos that could be
customized per school. Then, Apogee provided a spreadsheet
to allow administrators to determine their content preferences
for the screens and provide additional information as needed.
After administrators returned the completed spreadsheet,
Apogee customized the content to fit St. Thomas Aquinas’s
needs and submitted the content to display on the Campus
Life Channel.
Content
Creation
Services
Customized
Eye-catching
RESULTS
Students, faculty, and staff at St. Thomas Aquinas were able to view the Campus Life Channel on all their devices
through Stream2, as well as on digital signage in the residence halls. Viewers were informed about topics ranging
from the academic calendar to inspiring quotes to sexual assault statistics through Apogee’s customized content.
Students noticed that the new channel was filled with interesting and attractive content, making them more
likely to acknowledge the channel while ingesting the important information they needed for success on campus.
Administrators also noticed the Campus Life Channel’s addition to campus and became interested in using it to
advertise to students.
“Prior to launching the channel, the team reached out to contacts at the university with ideas for interesting, studentcentric content that could be customized for the school. The Campus Life Channel team was able to collaborate with
the college to ensure St. Thomas Aquinas’s public image was kept in mind while still providing important content.
The organization process was smooth, as the team was able to use experience from other clients to optimize the
process. After launch, the Campus Life Channel made an attractive and crucial addition to St. Thomas Aquinas’s
digital infrastructure through both digital signage and the Stream2 IPTV solution.”
-Lucas Seelig, Apogee Director of Business Development, Northeast
© Apogee | 2017