Spring 2014
Spring 2014
Swedish quality since 1899
In Stenströms collections, you are comfortably well-attired for all occasions, festive and
everyday. The classic Stenströms shirt carries more than a century-long tradition of quality,
as do all of our men’s and ladies wear collections.
When you choose a Stenströms garment, you’re choosing style, comfort and quality
down to the last detail. As a design and fashion house, we merge today’s trends with
timeless classics, and we are now one of Sweden’s most well-known and respected brands.
Women’s blouses, sporty leisurewear, knitted garments, scarves, accessories, boxer shorts
and ties are now also included in our collections – garments that maintain the high class
that is synonymous with the Stenströms name.
Spring and summer 2014
Playful, fun and wild, ”dots and stripes” are this spring’s theme. The businessman is strictly
attired for business, with French cuffs and a white collar. Linings are discreet in collar and
cuffs, on button panels and as a detail in the side seam gusset. Mother-of-pearl buttons are
tone-on-tone. The silk tie is a must.
For a relaxed dandy look, use a long scarf in linen, cotton or silk. Perfect on a sunny
day are Bardo checks in bold colours. Sporty, washed cotton piqué short-sleeved polos come
in blue, red, fuchsia and green. Several models feature colour-coordinated paisley under the
collar and button panel.
In the women´s collection you find Flower powered wild colours. In wonderful, mixedpattern prints, the paisley shirt has floral sides. ’70s ikat appears again with soft water-colour
transitions. Printed and washed linen are big, appearing also in coral or blue with horizontal
stripes in white. A must for every woman this spring is the silk blouse. Choose between
solids in beige, grey and off white or printed florals, irregular horizontal stripes and graphic
patterns in sky blue or brown.
Cool summer evenings are delightful in our luxurious cashmere cardigans and
pullovers. Mild beige or grey, round neck or v-neck, with pockets and tone-in-tone
elbow patches.
Royal Purveyor
For many years, Stenströms has been a purveyor of fine garments to the Royal
Court of Sweden, and is entitled, as holder of a royal warrant, to use the phrases
“By appointment to H.M. the King of Sweden” and “By appointment to H.M. the Queen
of Sweden” in connection with marketing.
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Shirt 785111-5661-001,
hankie: 921FAB6-000
Blouse: 241263-6046-181
Page 26-27
Page 24-25
Page 2-3
Cover
Swedish quality since 1899
Shirts, from left:
675441-5687-183, 775441-5680-540,
775441-5686-503, 775441-5680-700,
775441-5688-573, 775441-5680-400,
775441-5690-133, 775441-5680-120,
775441-5689-543, 775441-5680-550
Shirt: 675441-5687-183,
polo shirt: 441295-2466-180
Shirt: 760111-5624-103, hankie: 921957-005
Blouse: 241107-6006-220, scarf: 931181-211
In Stenströms collections, you are comfortably well-attired for all occasions, festive and
everyday. The classic Stenströms shirt carries more than a century-long tradition of quality,
as do all of our men’s and ladies wear collections.
When you choose a Stenströms garment, you’re choosing style, comfort and quality
down to the last detail. As a design and fashion house, we merge today’s trends with
timeless classics, and we are now one of Sweden’s most well-known and respected brands.
Women’s blouses, sporty leisurewear, knitted garments, scarves, accessories, boxer shorts
and ties are now also included in our collections – garments that maintain the high class
that is synonymous with the Stenströms name.
Spring and summer 2014
Playful, fun and wild, ”dots and stripes” are this spring’s theme. The businessman is strictly
attired for business, with French cuffs and a white collar. Linings are discreet in collar and
cuffs, on button panels and as a detail in the side seam gusset. Mother-of-pearl buttons are
tone-on-tone. The silk tie is a must.
For a relaxed dandy look, use a long scarf in linen, cotton or silk. Perfect on a sunny
day are Bardo checks in bold colours. Sporty, washed cotton piqué short-sleeved polos come
in blue, red, fuchsia and green. Several models feature colour-coordinated paisley under the
collar and button panel.
In the women´s collection you find Flower powered wild colours. In wonderful, mixedpattern prints, the paisley shirt has floral sides. ’70s ikat appears again with soft water-colour
transitions. Printed and washed linen are big, appearing also in coral or blue with horizontal
stripes in white. A must for every woman this spring is the silk blouse. Choose between
solids in beige, grey and off white or printed florals, irregular horizontal stripes and graphic
patterns in sky blue or brown.
Cool summer evenings are delightful in our luxurious cashmere cardigans and
pullovers. Mild beige or grey, round neck or v-neck, with pockets and tone-in-tone
elbow patches.
Royal Purveyor
For many years, Stenströms has been a purveyor of fine garments to the Royal
Court of Sweden, and is entitled, as holder of a royal warrant, to use the phrases
“By appointment to H.M. the King of Sweden” and “By appointment to H.M. the Queen
of Sweden” in connection with marketing.
Sp r in g 2014
stenstroms.com
2
6
5
9
10
29
30
Page 34-35
34
Shirt: 680111-5636-403,
pullover: 422254-2155-550
Blouse: 241265-6050-551
Cover 2
Cover 1
Page 20-21
20
Cover 3
Swedish quality since 1899
23
In Stenströms collections, you are comfortably well-attired for all occasions, festive and
everyday. The classic Stenströms shirt carries more than a century-long tradition of quality,
as do all of our men’s and ladies wear collections.
When you choose a Stenströms garment, you’re choosing style, comfort and quality
down to the last detail. As a design and fashion house, we merge today’s trends with
timeless classics, and we are now one of Sweden’s most well-known and respected brands.
Women’s blouses, sporty leisurewear, knitted garments, scarves, accessories, boxer shorts
and ties are now also included in our collections – garments that maintain the high class
that is synonymous with the Stenströms name.
Spring and summer 2014
Playful, fun and wild, ”dots and stripes” are this spring’s theme. The businessman is strictly
attired for business, with French cuffs and a white collar. Linings are discreet in collar and
cuffs, on button panels and as a detail in the side seam gusset. Mother-of-pearl buttons are
tone-on-tone. The silk tie is a must.
For a relaxed dandy look, use a long scarf in linen, cotton or silk. Perfect on a sunny
day are Bardo checks in bold colours. Sporty, washed cotton piqué short-sleeved polos come
in blue, red, fuchsia and green. Several models feature colour-coordinated paisley under the
collar and button panel.
In the women´s collection you find Flower powered wild colours. In wonderful, mixedpattern prints, the paisley shirt has floral sides. ’70s ikat appears again with soft water-colour
transitions. Printed and washed linen are big, appearing also in coral or blue with horizontal
stripes in white. A must for every woman this spring is the silk blouse. Choose between
solids in beige, grey and off white or printed florals, irregular horizontal stripes and graphic
patterns in sky blue or brown.
Cool summer evenings are delightful in our luxurious cashmere cardigans and
pullovers. Mild beige or grey, round neck or v-neck, with pockets and tone-in-tone
elbow patches.
Royal Purveyor
4
29
10
Page 34-35
32
11
Page 14-15
33
Blouse: 241219-2890-752
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35
Page 36
Left, shirts, from top:
680771-5602-110
660311-5625-543
680111-5636-403
684111-5623-543
680111-5636-103
Right, shirt: 760311-5625-543,
hankie: 921FAB-5648-131
Left, shirt: 681771-1506-102,
pullover: 422280-1355-750
Right, shirt: 784111-5651-121
14
31
Polo shirt: 441296-2466-180
Shirt: 784111-5651-121
Blouse: 241232-6016-111
13
27
Blouse: 241219-6026-553
30
Page 32-33
Page 10-11
9
26
Page 30-31
Blouse: 241219-6035-000,
scarf: 924851-001
28
7
Left, shirts, from top:
685111-5661-001
685111-5661-101
681111-1511-000
684111-5651-121
784111-5653-181
Right, shirt: 703111-1467-100,
tie: 911940-001, scarf: 924855-001,
hankie: 921FAB5648-181
Page 12-13
25
Page 28-29
Blouse: 241219-6045-161
Shirt: 838047-5616-192, hankie: 921FAB6-000
6
5
Page 8-9
8
24
3
Shirts, from top:
838047-5616-192
838035-5651-131
784111-5648-131
684111-5609-182
784111-5653-181
From top, pullovers:
422290-1355-200
422280-1355-750
422280-1355-130
422290-1355-300
422280-1355-500
422290-1355-100
422280-1355-100
422280-1355-191
At the Swedish Fashion
Awards, arranged by the
fashion and retail magazine
Habit in November, Stenströms
won the prestigious 2013
fashion export prize.
36
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Page 18-19
17
Left, shirt: 675441-5677-132,
scarf: 924855-001
Right, shirts from left:
775441-5675-570
441295-2466-430
775441-5689-543
675441-5675-110
441291-2466-570
675441-5677-132
18
Special thanks to: Ystad Saltsjöbad, Fossil, Ilse Jacobsen, Klofves Optik, MC 2 Saint Barth,
Marella, Mason´s, Max Nilsson, Paige, Persol, Stenströms Herr- och Damekipering.
Photo: Dan Holmqvist, JKF Photo
Styling: Peter Jüriado, Ylva Vestberg
Hair & Make up: Amelie Holmberg
Print: Ljungbergs Tryckeri
Production: Wiberg & Co Reklambyrå
From top, pullovers:
422290-1355-200
422280-1355-750
422280-1355-130
422290-1355-300
422280-1355-500
422290-1355-100
422280-1355-100
422280-1355-191
36
19
Left, shirt: 775441-5689-543
Right, blouse: 241154-6008-560
Special thanks to: Ystad Saltsjöbad, Fossil, Ilse Jacobsen, Klofves Optik, MC 2 Saint Barth, Marella,
Mason´s, Max Nilsson, Paige, Persol, Stenströms Herr- och Damekipering.
Photo: Dan Holmqvist, JKF Photo
Styling: Peter Jüriado, Ylva Vestberg
Hair & Make up: Amelie Holmberg
Print: Ljungbergs Tryckeri
Production: Wiberg & Co Reklambyrå
22
Sp r in g 2014
stenstroms.com
19
Page 22-23
21
Shirt: 681111-1511-000,
pullover: 422290-1355-100
Shirts, from left:
675441-5687-183, 775441-5680-540,
775441-5686-503, 775441-5680-700,
775441-5688-573, 775441-5680-400,
775441-5690-133, 775441-5680-120,
775441-5689-543, 775441-5680-550
For many years, Stenströms has been a purveyor of fine garments to the Royal
Court of Sweden, and is entitled, as holder of a royal warrant, to use the phrases
“By appointment to H.M. the King of Sweden” and “By appointment to H.M. the Queen
of Sweden” in connection with marketing.
2
Page 6-7
Page 4-5
Left, shirt: 675441-5677-132,
scarf: 924855-001
Right, shirts from left:
775441-5675-570
441295-2466-430
775441-5689-543
675441-5675-110
441291-2466-570
675441-5677-132
Shirt: 775441-5680-000,
pullover: 422290-1355-300
20
22
Page 26-27
Shirt: 675441-5687-183,
polo shirt: 441295-2466-180
Page 36
Page 18-19
Page 20-21
Left, shirt: 775441-5689-543
Right, blouse: 241154-6008-560
15
Left, blouse: 241112-6000-301,
cardigan: 441236-2855-220
Right, blouse: 241104-6004-282
18
21
Shirt: 760111-5624-103, hankie: 921957-005
Blouse: 241107-6006-220, scarf: 931181-211
Left, blouse: 241112-6000-301,
cardigan: 441236-2855-220
Right, blouse: 241104-6004-282
17
Shirt: 775441-5680-000,
pullover: 422290-1355-300
Page 24-25
Page 2-3
Shirt: 681111-1511-000,
pullover: 422290-1355-100
16
16
Page 22-23
Shirt: 680111-5636-403,
pullover: 422254-2155-550
Blouse: 241265-6050-551
Shirt 785111-5661-001,
hankie: 921FAB6-000
Blouse: 241263-6046-181
Page 16-17
Page 16-17
35
Page 38
Page 36-37
12
14
Blouse: 241219-2890-752
33
Left, shirts, from top:
680771-5602-110
660311-5625-543
680111-5636-403
684111-5623-543
680111-5636-103
Right, shirt: 760311-5625-543,
hankie: 921FAB-5648-131
13
31
Polo shirt: 441296-2466-180
32
11
Left, shirt: 681771-1506-102,
pullover: 422280-1355-750
Right, shirt: 784111-5651-121
12
Blouse: 241219-6026-553
Page 32-33
Page 14-15
Page 12-13
Page 30-31
Shirt: 784111-5651-121
Blouse: 241232-6016-111
Left, shirts, from top:
685111-5661-001
685111-5661-101
681111-1511-000
684111-5651-121
784111-5653-181
Right, shirt: 703111-1467-100,
tie: 911940-001, scarf: 924855-001,
hankie: 921FAB5648-181
27
Blouse: 241219-6035-000,
scarf: 924851-001
28
7
Page 10-11
Page 8-9
26
Blouse: 241219-6045-161
Shirt: 838047-5616-192, hankie: 921FAB6-000
Shirts, from top:
838047-5616-192
838035-5651-131
784111-5648-131
684111-5609-182
784111-5653-181
4
25
Page 28-29
Page 6-7
Page 4-5
8
24
3
23
At the Swedish Fashion Awards,
arranged by the fashion and retail
magazine Habit in November,
Stenströms won the prestigious
2013 fashion export prize.