2015 International Conference on Management Science & Engineering (22th) October 19-22, 2015 Dubai, United Arab Emirates Standards, Trade Facilitation and Ecologically Oriented Development along the Silk Road YANG Li-juan School of Economics, Lanzhou University, Lanzhou 730000, P.R.China Abstract: Wide research proved that technical standards have statistically significant and theoretical meaningful influence on international trade. As an early model characterized with internationalization and regional cooperation, thriving trade along the Silk Road has special and critical significance for countries in this region as well as around the world. The paper tries to give some insights from a technical standard perspective for how to realize trade facilitation and ecologically oriented development in the process of co-building the Silk Road Economic Belt. We differentiate basic standards and ecologically oriented standards and use panel data concerning China’s standards stock and its trade performance to investigate the role of technical standards in facilitating trade toward an ecologically oriented direction. Results show that moderate while overall growth of standards, especially those internationally harmonized standards, promotes China’s foreign trade development. In sectors which have reasonable standards amount and composition, the larger the stock of ecologically oriented while internationally harmonized standards, the larger the trade volume of China. In order to substantially facilitate trade in a more sustainable and ecologically-oriented direction, countries along the Silk Road should widely communicate and cooperate in international level, regional level as well as national level about standardization practices and enhance the international level for national standardization system. Keywords: ecologically oriented development, ics classification, silk road, technical standards, trade facilitation 1 Introduction The Silk Road enabled an early model for internationalization in human history, which started from ancient China and boomed from trade to a great extent. The ancient Silk Road, encompassed wide range of land and sea trade corridors in Eurasia, has made great contributions for trade and cultural exchanges. Through mutual learning and communication, people from diverse Supported by the Fundamental Research Funds for the Central Universities (13LZUJBWZY053, 14LZUJBWZY026) 978-1-4673-6513-0/15/$31.00 ©2015 IEEE civilizations gained unparalleled sharing of ideas, commodities, arts, science and innovation. It is an important business and trade route among Asia, Europe and Africa, and also served as an important bridge between Eastern and Western world’s political, economic and cultural exchanges. Recently, the Silk Road has attracted great attention under the background of fulfill commercial needs and cultural prosperity for countries along the route and around the world. The initiative of building the Silk Road Economic Belt and the 21st century Maritime Silk Road has been proposed by Chinese president Xi Jinping during his visit to Central Asia and ASEAN countries. “One Belt and One Road” originates from China and goes through Central Asia, Southeast Asia, South Asia, West Asia and parts of Europe, connecting with the Asia Pacific Economic Circle to the east and extending to European Economic circle to the west. It covers about 4.4 billion population and gross economic capacity is about 21 trillion US dollars. It is not only the world economic corridor with the largest span, but also the cooperation belt with much development potential. The initiative of constructing “One Belt and One Road” gives young connotation of the times to the ancient Silk Road and depicts the grand and magnificent chapter for common development and prosperity of Eurasian continent. With the accelerating process of globalization and integration in today’s world, the Silk Road is becoming a new value model for promoting regional cooperation and peaceful development. Trade acts as the reallocations for various economic resources in spatial geographical region while trade facilitation is the general trend of international trade development. The key for thriving trade is the realization of trade facilitation. And in order to realize trade facilitation, we must first eliminate or reduce various visible and invisible trade barriers and obstacles which may increase trade costs. In the tide of trade globalization and liberalization, the role of traditional trade barriers such as tariff, quotas, etc. is declining, while the more common factors causing trade frictions may be the diversity and variety in terms of production orientation, consumption concept, and even value judgment, standard and way of thinking, etc. Throughout the history of world economy - 944 - development, trade openness and cities play an important role in the spatial allocation of economic resources and act as ties and centers for business exchanges and economic growth. Cities distributed along the Silk Road become the supporting points of the regional economy. Meanwhile, they also rely on the inherent motivation from the development of Silk Road civilizations and Oasis economy. Cities and oasis are interdependent and mutually promote each other. Prosperous cities provide spatial structure for communication of civilizations and allocation of economic resources. Developed business and trade lay a solid foundation for the Silk Road while the massive trade activities greatly enrich the material and spiritual life here. Without the prosperity of the city, the Silk Road will not become a communication channel for civilizations and artery for trade. Protect the oasis and protect the ecological environment are not only historical responsibilities we must shoulder in the construction process of the Silk Road Economic Belt, but also provide new ideas and new possibilities for positioning and developing of cities along the Silk Road. Oasis is the foundation of the Silk Road. We need to achieve a new trade mode and new way of civilization characterized with a harmonious development between man and nature, cooperation and coexistence as well as the lowest energy consumption. The development of the Silk Road Economic Belt is the harmonious development between man and nature, the harmonious and jointly development of man and nature in the framework of dialogue of civilizations. Therefore, we need to push it toward an ecologically-friendly and sustainable direction. Wide research proved that technical standards have statistically significant and theoretical meaningful influence on international trade. As an early model characterized with internationalization and regional cooperation, thriving trade along the Silk Road has special and critical significance for countries in this region as well as around the world. This paper tries to give some insights from the technical standard point of view. It is well known that standards constitute the corner stones for international trade and serve as common technical languages and practice guidance for business communications among trade countries. Deepen the cooperation in the field of technical standards will bring opportunities for countries along the Silk Road to do business with each other under the same rules. Therefore, we try to investigate trade effects of standards using dataset of China while pay more attention on standards which may have very close relation with green trade development. The remainder of the paper is structured as follows. In section 2, we review key literature relating to the impact of standards on international trade and develop our hypotheses. Section 3 provides an overview of standards system in China. Our empirical strategy is laid out in section 4. Section 5 presents our findings and discussions. Finally, section 6 concludes. 2 Literature review In Early researches, theoretical as well as empirical, had identified standards as an important intermediary that could mitigate uncertainty in economic markets by transmitting quality signals. For example, Akerlof (1970) [1] and Leland (1979) [2] found incomplete and asymmetric information may lead to uncertainty, while prior warranties, especially stringent standards were helpful for avoiding market failure and degradation of average quality of products. Hudson and Jones (2003) further applied these ideas into analyzing how international standards may influence foreign trade development. When trade enterprises entering foreign markets, products with famous brands had competitive advantages because brands may transmit favorable quality signals thus influenced consumers’ purchasing decisions. Another similar phenomenon was about “country of origin”. Most consumers considered products from high income countries usually had high product quality because they tended to link product quality with per capita income of producing countries. Those small and medium sized enterprises from developing countries thus may encounter severe challenges due to lack of brand recognition. Hudson and Jones thought that these enterprises should positively comply with international standards from ISO so as to reduce possible information asymmetry when participating global competition [3]. Some researchers focused on the compliance cost with international standards. Barret (1994) [4], Fisher and Serra (2000) [5] found that excessively stringent environment standards may distort efficient market competition and hinder trade. This issue was particularly prominent in network industries since standards acted as connecting nodes in network. Klimenko (2009a, 2009b) analyzed policies and international trade agreements on technical compatibility for industries with network externalities. Results showed that reciprocal exchange of commitments regarding market access alone may be insufficient to achieve global efficiency. Efficient trade agreements should not only consider market access but also set compatibility level of standards. Otherwise, discriminatory use of compatibility standards in network industry like ICT etc. may pose severe trade barriers and reduce social welfare[6][7]. Another subset of research focused on trade effects of harmonization between different standards. Gandal (2000) proposed network industrial theory should consider international trade so as to extend standards competition and standardization strategy research to open economy [8]. Gandal and Shy (2001) analyzed government incentive to accept foreign country’s standards when network externality and conversion costs both existed. Results showed that if government policy was limited to either recognize all foreign standards or not recognize them at all, then the equilibriums of the game were always falling into recognition. When conversion costs were relatively large, two countries may increase their welfare by forming a standardization union - 945 - which did not recognize standards of the third (nonmember) country. When network effects were significant, all countries would mutually recognize all standards and had no incentive to form standardization unions [9]. Empirical studies concerning standards’ influence on international trade were very few before 2000 due to the lack of data. Swann, Temple and Shurmer (1996) made early contributions in quantifying the relationship between standards stock and trade performance. Specifically, they used Perinorm database to investigate impact of BSI standards on UK’s import and export. A BSI standard was counted as an international standard if it was classified as either “identical to” or “equivalent to” a European or an international standard in Perinorm. If not, then it was counted as a national standard. Results showed UK national standards had a positive and statistically significant effect on export and import, while UK international standards had a positive yet weakly significant effect on export and a negligible effect on imports. These conclusions proved that standards promote trade growth and had trade-creating effects [10]. Following this line of investigation by using Perinorm database, econometrical studies concerning trade effects of standards began to appear in large numbers afterwards. Most representative contributions came from Blind, Moenius afterwards. Blind together with colleagues examined foreign trade and bilateral trade flows between pairs of countries while establishing concordance table between trade data and standard stock based on ICS classified methods. Series of comprehensive and systematic studies about German standards included: role of national standards and international standards on Germany’s world trade and Germany-UK bilateral trade (Blind and Jungmittag, 2001) [11] as well as in ICS groups level (Blind, 2004)[12], on Germany-France bilateral trade (Blind and Jungmittag, 2002)[13], on Switzerland’s trade with Germany (Blind, 2004), on trade among Germany, France and UK in instruments for measurement and testing (Blind, 2001)[14]. Most studies confirmed trade effects did exist and played an important role in Germany’s foreign trade development. Moerius (2004) investigated impact of standards on bilateral trade between 12 OECD countries. He classified two kinds of standards: country-specific standards from trade countries and shared common standards between them. Results confirmed all these standards had impact on trade while trade effects varied among different industrial sectors. Country-specific standards of importers hindered import in food, beverages, crude materials and mineral fuels sectors, but promoted trade in other sectors like oils, chemicals and manufacturing. The reason was that high compliment costs for country-specific national standards exceeded positive information effects was in low-technology sectors [15]. Moenius (2006a, 2006b) further examined trade effects of standards in agriculture and electronics sectors, respectively. He found as far as agriculture sector was concerned, country-specific standards were not always impeding trade while internationally harmonized standards were not always promoting trade. But in the field of electronics, both national standards and international standards positively increased trade flows while country-specific standards showed a more pronounced effect on trade [16] [17]. Hereafter, Portugal-Perez, Reyes and Wilson (2010) investigated the influence of internationally harmonized standards on EU-15 imports of electronics from the rest of the world. Specifically speaking, a standard was considered internationally harmonized if it was “identical to” an existing IEC standard. They found trade effects of standards’ harmonization were different in three subsets of electronics products: electronic components, consumer electronics and telecoms, as well as IT products. Although a positive and robust relationship appeared between internationally harmonized standards and trade in all of the three categories, EU-specific standards that were aligned to international norms had a mixed impact on trade across sectors and estimation methods used [18]. In regional level, Chen and Mattoo (2008) applied information concerning standards and regulations in mutual recognition agreements and harmonization agreements to investigate trade effects of standards. They estimated a gravity model of bilateral trade between pairs of countries including OECD countries and non-OECD countries. Results showed that harmonization agreements may increase trade between member countries but reduce exports from excluded developing countries to this region. Mutual recognition agreements, on the other hand, promoted trade both within the region and with the rest of the world. Mutual recognition agreements including restrictive rules of origin increased intra-region trade at the expense of imports from other countries [19]. Besides, Reyes (2011) used highly detailed dataset that linking U.S. international trade transactions to U.S. firms and a new industry-level database of EU product standards, to investigate the response of U.S. manufacturing firms to the harmonization of European product standards toward international norms in electronics sector. Results showed that international harmonization of EU standards increased U.S. exports to EU. More U.S. firms entered the EU market and new entrants to the EU region were drawn mainly from the most productive set of firms already exporting to developing markets before harmonization. Furthermore, harmonization decreased export sales of existing exporters [20]. As for developing countries, Chen, Wilson and Otsuki (2008) used data from World Bank Technical Barriers to Trade Survey and firm-level model to investigate standards’ impact on firms’ export decisions in developing countries. They found that different types of standards and regulations exhibit sharply distinct relations with firms’ intensive and extensive margins of exports. Quality standards were positively related not only with firms’ average export volume across markets - 946 - and products but also their export scope (measured by the number of export markets and products). A similar relationship is found between labeling requirements and export scope. Certification procedures, however, were associated with a significant decline in export scope [21]. Czubala, Shepherd and Wilson (2009) examined the impact of EU-15 standards on textiles and clothing exports from 47 Sub-Saharan countries in Africa. They focusd on EU standards that were aligned with International Organization for Standardization (ISO) standards. Results showed standards in EU-15 which were not harmonized with ISO standards may reduce African exports of these products while internationally harmonized EU standards were less trade-restricting [22]. Recently, some papers were concerned with Chinese standards. Mangelsdorf (2011) made the first empirical evidence concerning role of technical standards for trade between China and EU. Main findings confirmed that purely national Chinese standards had negative effects on European exports while Chinese international standards had positive effects [23]. Mangelsdorf, Portugal-Perez and Wilson (2012) examined the impact of food standards in China on its agricultural exports. Results showed that China’s national standards, especially mandatory standards had export-promoting effects. Standards harmonization also had positive impact on trade. Marginal effects of international harmonized standards exceeded purely Chinese domestic standards [24]. Yang (2013a) investigated the impact of standards on China’s trade volume with the rest of the world and its bilateral trade flows with US. Results showed that China’s internationally harmonized voluntary standards had the strongest trade-promoting effects and were helpful for Sino-US trade surplus [25]. Yang (2013b) found increasing stock for national standards and international standards positively promoted China’s foreign trade in sector level while international standards had a bigger effect. Meanwhile, product standards, basis standards, method standards, management standards, safety standards, health care standards as well as environmental protection standards also promoted China’s trade volume growth [26]. In this research field, some scholars also showed their interest in one particular standard (ISO 9000) and tried to analyze the role of ISO 9000 penetration in the development of international trade. Anderson et al. (1999) reported average annual savings of $200,000 for a mid-sized firm due to ISO certification. These internal benefits may enhance firm’s competitiveness and therefore may influence international trade flows [27]. Clougherty and Grajek (2008) found that ISO certification facilitated trade in developing countries while established institutional frameworks to detect quality-valuing firms are lacking [28]. They further considered the trade-effects of ISO 9000 while investigated the different channels in which standards may influence international trade. They found evidence of common-language and quality-signaling effects of international standards may help augment country-pair trade. ISO-rich countries benefited the most from standardization, while ISO-poor countries found ISO 9000 standards were representing a trade barrier because of compliance-costs effects of standards [29]. The above theoretical and empirical researches contributed rich and interesting explanations and insights concerning relationship between standards stock and international trade. We now extend this line of research by focusing on different standards characterized with nature and emerging stage that may account for how we could facilitate trade in an ecologically oriented way so as to substantially realize sustainable green trade development. According to different standardization objects, we may divide seven types of standards whose stock information also could be found in database provided by Standardization Administration of the People’s Republic of China (SAC), including: quality standards, basis standards, method standards, management standards, safety standards, health care standards and environmental protection standards. Furthermore, from emerging stage and development history, quality standards, basis standards and method standards concentrate appear in large amounts during the early stages of economic growth. These standards mainly define basic product nature and specify fundamental production content and process. With the development of specific industries and enhancing awareness of consumers, demand for management standards, safety standards, healthcare standards and environmental protection standards is increasing during the development and maturity period afterwards. In fact, the latter four kinds of standards usually convey people’s aspiration for better living conditions and higher residence quality while safeguard and promote economic and trade development in a more effective and efficient way at the same time. In order to realize green trade and green economic development, setting and implementing adequate standards concerning management, safety, healthcare and environmental protection is one of the inseparable preconditions for blazing a new trail to industrialization featuring high scientific and technological content, good economic returns, low resources consumption, little environmental pollution and a full display of advantages in human resources. From this point of view, we differentiate two categories of standards: first, basic standards, including quality standards, basis standards and method standards; second, ecologically oriented standards, including management standards, safety standards, healthcare standards and environmental protection standards. Usually, production and consumption comply with ecologically oriented standards are indeed sustainable and eco-friendly, thus the increasing stock of these standards may promote green trade and green economy in a more efficient and effective way. It is urgent for member countries to develop adequate and comprehensive ecologically oriented standards. Meanwhile, WTO/TBT agreements state that member - 947 - countries should set their national standards on the basis of international standards if international standards already exist. We may expect the positive trade effects of ecologically oriented standards and internationally harmonized standards. However, as could be found in the next section, standards stock is very limited while the composition is far from proportionally in some sectors. In such a case, the role of standards would be constrained and it’s hard to acquire the expected integrative results. As such, we hypothesize that: Hypothesis 1-a: In sector level, the larger the stock of ecologically oriented standards, the larger the trade volume of China. Hypothesis 1-b: In sector level, the larger the stock of ecologically oriented standards, the smaller the trade volume of China. Hypothesis 2-a: In sectors which have reasonable standard amount and composition, the larger the stock of ecologically oriented while internationally harmonized standards, the larger the trade volume of China. Hypothesis 2-b: In sectors which have reasonable standard amount and composition, the larger the stock of ecologically oriented while internationally harmonized standards, the smaller the trade volume of China. Having stated our key hypotheses, we proceed to sketch the standards development background of China in Section 3, and explain our empirical strategy and data collection in Section 4. 3 China’s standardization system 3.1 Overview In order to fulfill the promises of WTO accession, the Standardization Administration of the People’s Republic of China (SAC) was established in April 2000, and authorized by the State Council to exercise administrative responsibilities by undertaking unified management, supervision, and overall coordination of standardization works in China. A uniformed national standards system has been established. Meanwhile, SAC is also actively adopting international standards set by authoritative worldwide standardization organizations like ISO, IEC, ITU, etc. Until the end of 2014, there were 44367 standards issued and implemented, including 30867 active standards (including 5885 mandatory standards and 39422 voluntary standards) and 13500 revocatory standards. There are 7480 national standards identical to (“IDT”) international standards (including 787 mandatory standards and 6540 voluntary standards) and 3742 modified (“MOD”) international standards (including 431 mandatory standards and 3257 voluntary standards). Classified with standardization objects, there are 15112 product standards, 8205 basis standards, 17140 method standards, 1414 management standards, 2172 safety standards, 973 healthcare standards, and 438 environmental protection standards. We follow Blind (2004) to assign standards to trade data based on concordance table between ICS classification and Standard International Trade Classification Revision 2. The concordance table for 32 ICS sectors is reported in Tab.1. In accordance with above analyses, we classified basic standards and ecologically oriented standards while further count internationally harmonized standards which identical to or modified identical to an international standard in each group. The growth trend of basic Tab.1 Concordance between ICS classification and SITC (second edition) classification ICS technical sectors ICS code SITC code ICS technical sectors ICS code 00;03;08;12;271;56;721;7 Agriculture 65 Paper technology 85 22;941 Aircraft and space vehicle engineering 49 792 Paint and color industries 87 Packaging and distribution Chemical technology 71 51;52;55;57 55 of goods Construction materials and Precision mechanics. 91 273;278;661;662;691;812 39 building Jewelry Civil engineering 93 723 Metrology and Measurement 17 842;843;844;845;846; Clothing industry 61 Mechanical systems 21 847;848;851 Domestic and commercial 97 697;775;821;831;898 Manufacturing engineering 25 equipment. Entertainment. Sports Electrical engineering 29 693;716;771;772;773;778 Mining and Minerals 73 Energy and heat transfer 27 351;711;712;718 Metallurgy 77 engineering Electronics 31 776 Road vehicles engineering 43 01;02;04;05;06;07;09;11;2 Rubber and plastic Food technology 67 83 2;41;42;43;727 industries Shipbuilding and marine Fluid systems 23 742;743 47 structures Glass and ceramics industries 81 664;665;666 Telecommunications 33 Health care technology 11 774;872 Testing 19 Information technology Office Textile and leather 35 751;752;759 59 machines technology Image technology 37 871;881;882;883;884 Wood technology 79 - 948 - SITC code 25;64;725;726 53 692;893 667;885;897 873 694 695;696;736;737 32 274;28;67;68 781;782;783;784;785 23;58;62 793 761;762;763;764 874 21;26;61;65;724 24;63 standards and ecologically oriented standards are reported in Tab.2, Fig.1 and 2. This trend is in accordance with our analysis in section 2 about standards’ appearing stages. Obviously, the stock of basic standards is absolutely higher than that of ecologically oriented standards in all sectors, and the growth trend of the former is also more notable than that of the latter. In the long run, the amount of standards concerning ecologically oriented standards seems to be increasing with the growth of the basic standards. Until 2010, there are 13 sectors in which the amount of basic standards is above 500 while only 4 of them have ecologically oriented standards more than 100, in other 9 sectors the amount of ecologically oriented standards is only between 4 and 64. Meanwhile, the international level of standards composition is also enhancing during sample period. Testing sector has the highest ratio (56.7%) of internationally harmonized basic standards, and Electrical engineering sector boasts the highest ratio (81%) for ecologically oriented while internationally harmonized standards. We may also find that there is no ecologically oriented while internationally harmonized standards in Mechanical systems sector, Precision mechanics and Jewelry sector, Aircraft and space vehicle engineering sector, Mining and Minerals sector, Paint and color industries sector and Paper technology sectors until the end of 2010. In these 6 ICS classified sectors, the amount of ecologically oriented standards is also very limited (between 1 to17). Tab.2 Composition of basic standards and ecologically oriented standards (2010) internationally ecologically ecologically oriented international ratio international ratio basic harmonized basic oriented while internationally for ecologically for basic standard standard standard standard harmonized standard oriented standard 32 20 0.625 1 0 0 ICS code standard 49 34 39 93 42 55 40 45 11 1 0.275 0.022 1 8 0 1 0 0.125 61 79 103 185 98 173 50 52 0.51 0.301 4 10 3 4 0.75 0.4 55 81 189 203 177 195 50 52 0.282 0.267 8 7 5 2 0.625 0.286 19 85 261 279 247 277 140 106 0.567 0.383 14 2 10 0 0.714 0 37 43 303 327 290 255 155 71 0.534 0.278 11 72 6 11 0.545 0.153 87 97 335 358 332 256 83 35 0.25 0.137 3 99 0 50 0 0.505 47 23 438 445 416 429 124 182 0.298 0.424 19 16 2 3 0.105 0.188 91 73 469 476 422 459 136 114 0.322 0.248 44 17 24 0 0.545 0 27 17 576 595 430 581 69 243 0.16 0.418 136 12 10 4 0.074 0.333 11 31 617 620 335 614 182 253 0.543 0.412 282 6 50 1 0.177 0.167 59 33 727 756 719 734 249 241 0.346 0.328 6 19 1 4 0.167 0.211 21 83 855 893 850 873 229 418 0.269 0.479 4 18 0 1 0 0.056 35 71 1011 1158 945 1141 467 185 0.494 0.162 64 16 27 4 0.422 0.25 25 29 1221 1491 1091 1309 536 714 0.491 0.545 108 179 58 145 0.537 0.81 77 67 1589 1638 1584 1392 284 178 0.179 0.128 5 242 1 26 0.2 0.107 65 1660 1487 247 0.166 157 25 0.159 - 949 - Healthcare Metrology Testing Energy and heat Electrical engineering Electronics Precision mechanics Road vehicles Shipbuilding Clothing industry Agriculture Food technology Wood technology Glass and ceramics Rubber and plastic Civil engineering Domestic 1500 1000 500 0 1500 1000 500 0 1500 1000 500 0 1500 1000 500 0 Mechanical systems Fluid systems Manufacturing TelecommunicationsInformation technology Image technology Aircraft and space vehicle Packaging Textile and leather Chemical technology Mining and Minerals Paper technology Paint and color Metallurgy Construction materials 10 00 95 05 20 20 20 19 10 90 19 05 20 95 00 20 20 19 10 90 19 00 05 20 20 95 19 20 10 90 10 00 05 20 20 95 20 19 05 10 90 19 20 00 20 95 20 19 19 90 internationally harmonized basic standards Data resource: SAC Fig.1 Growth trend of basic standards (1990-2010) Healthcare Metrology Testing Energy and heat Electrical engineering Electronics Precision mechanics Road vehicles Shipbuilding Clothing industry Agriculture Food technology Wood technology Glass and ceramics Rubber and plastic Civil engineering Domestic 300 200 100 0 300 200 Y axis:count X axis:year basic standards 1500 1000 500 0 300 200 100 0 19 05 20 00 20 95 20 19 19 90 1500 1000 500 0 100 0 300 200 100 0 300 200 Mechanical systems Fluid systems Manufacturing Telecommunications Information technology Image technology Aircraft and space vehicle Packaging Chemical technology Mining and Minerals Paper technology Paint and color Textile and leather Metallurgy Construction materials 20 1910 90 19 95 20 00 20 05 20 1910 90 19 95 20 00 20 05 20 1910 90 19 95 20 00 20 05 20 10 05 95 00 20 20 ecologically oriented standards Y axis:count X axis:year 05 20 1910 90 19 95 20 00 20 05 20 10 20 00 20 95 ecologically oriented whlie internationally harmonized standards 19 19 90 300 200 100 0 19 19 90 100 0 Data resource: SAC Fig.2 Growth trend of ecologically oriented standards (1990-2010) - 950 - 4 Model and data 5 Empirical analysis and results 4.1 Model specification Our theoretical foundations include Helpman and Krugman (1985) [30], Swann, Temple and Shurmer (1996), Blind and Jungmittag (2001), Eaton and Kortum (2002) [31] , Blind (2004), Mangeldorf, Portugal-Perez and Wilson (2012), we establish following demand function to explain the role of standards on China’s trade performance from 1990-2010: The use of logarithm for the variable avoids biases related to high values concerning data but may reduce the number of observations since standards in some ICS fields were zero originally. Therefore, we add one standard in each standard count variable following Portugal-Perez, Reyes and Wilson (2010), which increases the mean value by one unit but does not affect the variance. Results of pooled OLS regressions are reported in Tab.4. Ecologically oriented standards show statistically significant effects in 19 ICS sectors while standards stock and trade volume has positive and statistically significant relations in 17 of them. The increasing standards stock promotes total trade, export and import simultaneously in 11 sectors. Among them, the positive impact is stronger on export than on import in 5 sectors including Metrology and Measurement (ICS code: 17), Testing (ICS code: 19), Electrical engineering (ICS code: 29), Electronics (ICS code: 31), Precision mechanics and Jewelry (ICS code: 39). The import-promoting effects are stronger in 7 sectors including Image technology (ICS code: 37), Road vehicles engineering (ICS code: 43), Aircraft and space vehicle engineering (ICS code: 49), Wood technology (ICS code: 79), Paper technology (ICS code: 85), Domestic and commercial equipment as well as Entertainment and Sports (ICS code: 97). These findings convincingly demonstrate our Hypothesis 1-a. Ecologically oriented while internationally harmonized standards have strong and consistent promoting effects on total trade, export and import in 7 sectors involving Road vehicles engineering (ICS code: 43), Packaging and distribution of goods(ICS code:43), Agriculture(ICS code:65), Food technology(ICS code:67), Chemical technology(ICS code:71),Wood technology(ICS code:79), Glass and ceramics industries(ICS code:81). However, there are also 7 sectors which do not have internationally harmonized while ecologically oriented standards, including: mechanical system(ICS code:21), Electronics(ICS code:31), Precision mechanics and Jewelry(ICS code:39), Aircraft and space vehicle engineering(ICS code:49), Mining and Minerals(ICS code:73), Paper technology(ICS code:85), as well as Paint and color industries(ICS code:87). Furthermore, in sectors whose amount of ecologically oriented standards is less than 10, we may find international harmonization of ecologically oriented standards do not show a positive presumed role for promoting trade. Obviously, the comprehensive exhibition of trade promoting effects of standards is not only connected with standards amount but also decided by the composition of standards system. The scarce of ecologically oriented while internationally harmonized standards heavily dampen the expected positive role for promoting trade volume growth. These findings provide support for our Hypothesis 2-a. Besides, basic standards show statistically significant effects in 30 ICS sectors in which (1) where i denotes technical ICS sector and t denotes is the constant term common to all sectors; year. measure time-invariant unobservable sector-specific measure time-variant effects; is the effects; general disturbance term for the model, which is time-varying and serially uncorrelated with mean zero and variance parameters. technical sector . The coefficient is estimable represents standardization level in in year . 4.2 Variable and data We use total trade volume, export volume and import volume to measure China’s trade performance. As for standards, we first divide total stock of China’s standards into basic standards and ecologically oriented standards. Then we further focus on internationally harmonized standards among them. A standard is internationally harmonized if it is identical to or modified identical to an existed international standard. Information about standards stock is searched from Nation Standards Query supplied by Standardization Administration of the People’s Republic of China (SAC). We count active Chinese standards while revocatory standards are not included. Trade volume data are compiled from UN Comtrade Database, and they are quoted in U.S. dollar and in annually real value. Our data contains 32 ICS classified groups over a 21-year period, constituting 672 observations. Descriptive statistics of all variables are reported in Tab.3. Overall, export volume of China is relatively higher than its import volume. Maximization value of basic standards and ecologically oriented standards is 1584 and 282, respectively. Mean value of basic standards is 11 times higher than that of ecologically oriented standards. Ecologically oriented standards, whether total stock or internationally harmonized standards of them, are both obviously fewer than their basic standards counterparts. Maximization value of ecologically oriented standards is less than 300 while internationally harmonized standards do not surpass 150. The minimum value of two groups of standards is both zero. - 951 - trade-enhancing effects in 26 sectors. As far as internationally harmonized basic standards are concerned, they show statistically significant effects in 17 sectors, while positive effects in 11 ICS sectors. Adequate standards stock and relatively higher international harmonization level are helpful for the full play of trade promoting effects of basic standards. Variable Tab.3 Sample statistics Obs Mean Std. Dev. Min Max total trade 672 24000000000 42400000000 7322802 265000000000 export 672 13500000000 27600000000 5157649 206000000000 import 672 10600000000 22100000000 1666555 208000000000 basic standard 672 185.15 242.58 0 1584 internationally harmonized basic standard 672 45.87 85.48 0 714 ecologically oriented standard ecologically oriented while internationally harmonized standard 672 15.61 39.52 0 282 672 2.83 9.57 0 145 Tab.4 Ecologically oriented standards, internationally harmonized standards and China’s foreign trade (1990-2010) Basic standards ICS sector Product standards, basis standards and method standards trade total Agriculture export import total Aircraft and space vehicle engineering export import total Chemical technology export import Construction materials and building total export import total Civil engineering export import total Clothing industry export import Domestic and commercial Ecologically oriented standards total national standards 0.309*** (0.096) 0.216 (0.157) 0.446** (0.157) 0.335 (0.407) 0.775 (1.048) 0.348 (0.364) 1.721*** (0.166) 1.400*** (0.125) 1.990*** (0.233) -0.111 (1.077) -0.287 (1.154) 1.383*** (0.374) 0.850*** (0.167) 1.652*** (0.241) 0.640*** (0.158) 0.684*** (0.140) 0.668*** (0.137) 1.728*** (0.511) 1.783*** (0.404) harmonized standards -0.164*** (0.046) -0.067 (0.082) -0.286*** (0.082) 0.205 (0.250) -0.032 (0.594) 0.200 (0.227) -1.319*** (0.178) -0.564** (0.229) -1.965*** (0.237) 0.239 (0.420) 0.322 (0.451) -0.429*** (0.125) 1.682** (0.635) 2.762*** (0.945) 1.102** (0.402) 0.036 (0.104) 0.048 (0.104) -0.725** (0.304) -0.422 (0.390) - 952 - Management standards, safety standards, health care standards and environmental protection standards national harmonized standards standards -0.034 0.439*** (0.083) (0.090) 0.107 0.351*** (0.100) (0.102) -0.185 0.482*** (0.118) (0.091) 1.088** (0.505) 1.649 (0.954) ** 1.016 (0.472) 0.274 0.871*** (0.237) (0.156) -0.375 0.877*** (0.229) (0.119) 0.879** 0.836*** (0.336) (0.227) 0.903 -0.169 (0.788) (0.438) 0.981 -0.164 (0.851) (0.470) 0.591 -0.331** (0.412) (0.136) -0.206 -0.719 (0.583) (1.196) -0.798 -1.280 (0.910) (1.900) -0.279 0.077 (0.374) (0.736) 0.372* -0.799*** (0.183) (0.100) 0.380* -0.805*** (0.186) (0.101) -.0.004 -0.620*** (0.163) (0.125) 0.558** -0.730*** (0.217) (0.227) R2 0.941 0.942 0.907 0.589 0.540 0.587 0.980 0.985 0.969 0.704 0.691 0.909 0.898 0.922 0.823 0.944 0.954 0.839 0.949 Basic standards ICS sector Product standards, basis standards and method standards trade equipment. Entertainment. Sports export import total Electrical engineering export import total Energy and heat transfer engineering export import total Electronics export import total Food technology export import total Fluid system export import total Glass and ceramics industries export import total Health care technology export import Information technology. Office machines total export import total Image technology Ecologically oriented standards export import national standards 1.898*** (0.425) 0.785 (0.503) -1.023** (0.453) -0.920* (0.484) -1.157** (0.432) 2.750*** (0.862) 0.759 (1.138) 3.007** (1.216) -0.606 (0.947) 0.000 (1.196) -0.740 (0.934) 0.384 (0.250) -0.055 (0.183) 0.960** (0.375) 1.132*** (0.172) 1.516*** (0.246) 1.078*** (0.165) 1.397** (0.577) 1.140 (0.656) 2.090*** (0.405) 0.725** (0.259) 1.297** (0.460) 0.412 (0.285) 3.041*** (0.784) 3.548*** (1.146) 2.349*** (0.432) 1.662** (0.724) 2.077** (0.769) 1.281* (0.704) harmonized standards -0.457 (0.399) -0.060 (0.452) 1.034** (0.389) 0.904* (0.434) 1.169*** (0.362) -0.497 (0.288) -0.667 (0.596) -0.261 (0.315) 1.763*** (0.402) 1.531*** (0.447) 1.822*** (0.417) 0.125* (0.068) 0.068 (0.056) 0.169 (0.113) 0.014 (0.153) 0.045 (0.190) -0.032 (0.154) -0.227 (0.407) -0.047 (0.450) -0.727** (0.327) 0.059 (0.273) -0.264 (0.420) 0.158 (0.330) -0.470 (0.394) -0.371 (0.551) -0.415* (0.222) -0.152 (0.452) -0.354 (0.467) -0.010 (0.471) - 953 - Management standards, safety standards, health care standards and environmental protection standards national harmonized standards standards 0.487** -0.700*** (0.224) (0.239) 1.318*** -1.154*** (0.395) (0.349) 1.317*** -0.739 (0.402) (0.445) 1.464*** -0.785 (0.415) (0.466) 1.205*** -0.713 (0.397) (0.442) -0.854 0.219 (0.533) (0.296) 1.810*** 0.006 (0.567) (0.320) -1.299* -0.176 (0.721) (0.345) 1.488* (0.772) * 1.588 (0.871) * 1.446 (0.765) -0.199 0.156 (0.340) (0.100) 0.430* 0.174** (0.238) (0.079) -0.829 -0.012 (0.497) (0.171) 0.430 -0.422* (0.277) (0.218) 0.469 -0.416 (0.368) (0.315) 0.343 -0.463** (0.260) (0.189) 0.638 0.059 (0.335) (0.538) 0.083 0.551 (0.374) (0.610) 0.005 0.882** (0.281) (0.362) 0.037 0.064 (0.217) (0.101) 0.746** -0.056 (0.260) (0.154) -0.165 0.156 (0.271) (0.132) -0.201 -0.109 (0.270) (0.213) -0.506 -0.015 (0.409) (0.266) 0.054 -0.267* (0.152) (0.138) 1.673** -1.460** (0.618) (0.642) 1.112* -1.020 (0.574) (0.598) 2.053** -1.614* (0.769) (0.797) R2 0.945 0.921 0.966 0.968 0.960 0.904 0.958 0.761 0.947 0.956 0.944 0.972 0.967 0.951 0.982 0.982 0.977 0.968 0.962 0.972 0.987 0.976 0.980 0.979 0.972 0.988 0.967 0.962 0.964 Basic standards ICS sector Product standards, basis standards and method standards trade total Paper technology export import total Paint and color industries export import Packaging and distribution of goods total export import total Precision mechanics. Jewelry export import total Metrology and Measurement export import total Mechanical systems export import total Manufacturing engineering export import total Mining and Minerals export import total Metallurgy export import Road vehicles engineering Ecologically oriented standards total export national standards 0.598*** (0.112) 0.369*** (0.042) 0.676*** (0.159) 4.478*** (0.519) 4.105*** (0.634) 4.806*** (0.554) 0.848*** (0.079) 0.955*** (0.084) 0.618*** (0.084) 0.103 (0.180) -0.040 (0.188) 0.394* (0.209) 0.557 (0.356) 0.342 (0.302) 1.047 (0.696) 2.559*** (0.615) 2.866*** (0.668) 2.442 (1.434) 0.139 (0.431) 0.555*** (0.189) -0.097 (0.606) 0.943*** (0.146) 1.102*** (0.236) 0.309 (0.337) 0.608** (0.280) 0.452 (0.383) 0.652* (0.340) -0.691*** (0.150) -0.933*** (0.222) harmonized standards 0.013 (0.067) 0.368*** (0.064) -0.102 (0.085) -2.185*** (0.590) -1.903** (0.669) -2.415*** (0.593) 0.011 (0.058) 0.012 (0.063) -0.036 (0.066) 0.503*** (0.173) 0.601*** (0.197) 0.304 (0.175) 0.038 (0.125) 0.195 (0.119) -0.256 (0.239) 0.094 (0.140) 0.019 (0.154) 0.151 (0.318) 0.192 (0.159) 0.033 (0.102) 0.316 (0.204) 0.314* (0.161) 0.428 (0.327) 0.934** (0.370) 0.637*** (0.165) 0.782** (0.269) 0.598*** (0.194) 0.116 (0.136) 0.533*** (0.176) - 954 - Management standards, safety standards, health care standards and environmental protection standards national harmonized standards standards 0.297*** (0.102) 0.175 (0.168) *** 0.338 (0.108) *** -1.183 (0.230) *** -1.064 (0.245) -1.306*** (0.271) ** -1.041 1.388*** (0.354) (0.372) -1.168*** 1.478*** (0.383) (0.398) -0.664** 1.098*** (0.288) (0.323) 0.472** (0.184) *** 0.610 (0.165) 0.207 (0.236) *** 3.051 -0.796*** (0.500) (0.215) 2.989*** -0.702** (0.662) (0.254) 2.892*** -0.957*** (0.755) (0.255) -0.189 (0.346) * -0.636 (0.362) 1.468 (1.061) 0.666 -0.402 (0.690) (0.504) 0.316 -0.121 (0.348) (0.226) 0.846 -0.599 (0.922) (0.680) -0.059 (0.248) -0.831 (0.587) 0.562 (0.569) -0.016 -0.816 (0.170) (0.478) 0.001 -1.247 (0.361) (1.025) -0.041 -0.645** (0.124) (0.271) 0.518** 0.701*** (0.160) (0.123) 0.373** 0.626*** (0.172) (0.119) R2 0.959 0.959 0.938 0.963 0.949 0.949 0.981 0.983 0.956 0.929 0.888 0.944 0.967 0.965 0.933 0.966 0.957 0.837 0.940 0.981 0.890 0.954 0.734 0.940 0.974 0.931 0.967 0.935 0.921 Basic standards Ecologically oriented standards Management standards, safety standards, health care standards and environmental R2 protection standards national harmonized national harmonized trade standards standards standards standards -0.555*** -0.119 0.613*** 0.714*** import 0.908 (0.182) (0.153) (0.175) (0.155) *** 1.308 -0.251 0.134 0.240 total 0.976 (0.417) (0.224) (0.091) (0.200) *** Rubber and plastic 1.334 -0.150 0.113 0.528 export 0.978 (0.383) (0.184) (0.186) (0.421) industries ** * 1.279 -0.276 0.160 0.195 0.969 import (0.479) (0.260) (0.084) (0.190) ** *** 0.817 0.554 0.167 -0.565 total 0.944 (0.358) (0.170) (0.279) (0.400) Shipbuilding and 0.376 0.824*** 0.470 -0.669* 0.970 export marine structures (0.627) (0.154) (0.414) (0.321) 0.626 -0.150 0.260 -0.089 import 0.278 (1.016) (0.445) (0.590) (1.276) 1.284 0.835 0.391 -0.467 total 0.973 (0.815) (0.522) (0.542) (0.381) * * 1.432 1.001 -0.566 0.435 Telecommunications export 0.978 (0.791) (0.522) (0.538) (0.393) * 1.313 0.490 -0.481 0.189 0.955 import (0.747) (0.476) (0.503) (0.325) * ** ** ** -2.163 2.394 1.632 -1.392 0.852 total (1.081) (0.922) (0.626) (0.650) -1.027** 1.506*** 1.731*** -1.476*** export Testing 0.972 (0.440) (0.319) (0.484) (0.458) * * -4.815 4.776 1.150 -0.920 import 0.617 (2.714) (2.426) (0.940) (0.934) *** 0.290 0.056 0.077 0.299 0.932 total (0.096) (0.110) (0.286) (0.179) *** ** 0.278 0.124 0.073 0.481 Textile and leather 0.962 export (0.064) (0.109) (0.280) (0.206) technology ** 0.292 0.020 -0.008 -0.001 import 0.810 (0.132) (0.125) (0.326) (0.173) *** *** * 0.410 -0.070 0.213 0.282 0.965 total (0.084) (0.111) (0.071) (0.151) *** *** * 0.555 -0.111 0.166 0.403 export 0.967 Wood technology (0.078) (0.141) (0.054) (0.191) *** ** 0.333 -0.044 0.235 0.161 import 0.942 (0.091) (0.092) (0.095) (0.119) * ** *** Note: Heteroskedasticity-Robust Standard Error in parentheses. denotes p < 0.01, denotes p < 0.05, denotes p < 0.001. ICS sector Product standards, basis standards and method standards 6 Conclusion This paper has developed two hypotheses regarding how standards, such as ecologically oriented standards and internationally harmonized standards can facilitate China’s foreign trade in a more eco-friendly and greener direction. National standards constitute the fundamental operational level on which trade countries conduct technical cooperation and business communication. For domestic producers, national standards further provide references for setting industrial standards and enterprise standards so as to support the development of industry and guide the application for innovation and technical progress. From this perspective, standardization strategy fundamentally acts as an important micro growth engine for improving China’s export development and a critical trade-supportive policy for developing countries. For trade member countries, the stock and composition of ecologically oriented standards as well as the level of international harmonization of standards decide the eco-friendly direction and sustainable capacity for trade. It is hard to realize eco-friendly and sustainable economic growth and green economy if there are very limited ecologically oriented safety standards, healthcare standards and environmental protection standards. Lack of ecologically oriented standards and internationally harmonized standards is not conducive to a harmonious trade development. In order to achieve green economic growth and foreign trade development, China should develop and improve ecologically oriented standards, like atmospheric environment standards, energy saving and emission reduction standards, while revising and - 955 - supervising implementation of these standards efficiently and effectively. Standardization is the key stage for industrialization and marketization of innovative technologies. Timely promulgating and strongly implementing national standards may guide enterprises to realize low resources consumption and little environmental pollution development, thus promote sustainable development for China’s economy and society. For countries along the Silk Road, it is necessary to widely communicate and cooperate in international level, regional level as well as national level about standardization practices and enhance the international level for national standardization system. We should follow international advanced standards, accelerate adoption of international standards and broaden technical scope and category. 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