Thompson Update Spring 2012 What’s the Crop Size and What’s It Worth? At Allied Grape Growers, we regularly report on the grape and wine markets. Most of our analysis is concentrated on the wine business, looking at sales and shipments, industry inventory, exchange rates, crop sizes, global supply, pullouts and plantings and other related items that have a direct impact on the winegrape market. But this special analysis focuses on Thompson Seedless, a variety that for years has not only been critical in balancing wineries’ demand for value-priced grape supply, but has also been the backbone for a very significant white grape juice concentrate market, not to mention, a base for brandy and sparkling wine If we production. value of the grape each year. Each industry tries to guess what the others need, and buyers within each of the industries try to guess what their competition is doing. To complicate things, raisins, white grape juice concentrate, value-priced wines and brandy are all produced globally, sometimes by countries that have much less regulation and much lower costs. Global supply and demand play a large role in the need for the product, which means it is important to understand the exchange rate (value of the dollar). In addition, production can vary significantly from year to year, especially considering the large acreage base it is grown on. There are more bearing acres of Thompson Seedless grapes in the state than any other single grape variety, and twice as much as the next largest, Chardonnay. All of these factors have to be considered when evaluating the market. look back at 25 years of data for Thompson Seedless, we see that never in that time period have we produced over 10 tons per acre two years in a row. Never. With the dwindling supply of Thompson Seedless grapes due to significant vineyard removal over the last decade (an estimated loss of over 85,000 acres since 1999), the market for the grape has become much more stable. Considering that the raisin industry utilizes the clear majority of all Thompson Seedless production, it is critical to note that the health of that industry over the last few years has also significantly contributed to market stabilization. In an average year, two-thirds to threequarters of all Thompson Seedless acreage is utilized to make raisins, either naturally or via dehydrator. The remainder is utilized by the wineries (for concentrate, wine or brandy production), the table grape industry, and canneries, in that order. Knowing that there are many potential uses for Thompson Seedless grapes by various buyers, it is a challenge to estimate the This year there is a strong sense of optimism by growers regarding the 2012 Thompson Seedless market for the following reasons: there exists a strong (and relatively undersupplied) white grape juice concentrate market; a short inventory of value-priced California wine; a California raisin industry that is on target to ship all of last year’s production; an ongoing supply need via the other aforementioned uses; and lastly, a potentially supply-restricted crop. All of these factors may come together to form a situation of high demand, and given no surprises, very likely the highest value ever seen for the grape. Projecting the 2012 Crop Size Since crop size plays an important role in determining grape value each year, Allied Grape Growers performs annual bunch counts to get an initial impression of crop size. This year, we have concluded that the average Thompson Seedless vine is producing about 26 clusters. This is significantly less than last year’s 38 count, and is also less than the 10-year average of 34 clusters. It is the lowest bunch count we have had in the last decade, except when we counted 22 in 2006, the year the industry experienced the lightest Thompson crop it had in 20 years. So basically, we are saying the crop looks light. Last year’s crop yielded a green weight average of almost 11 tons per acre, which was one of the largest in the last two decades. If we look back at 25 years of yield data for Thompson Seedless, we see that never in that time period have we produced over 10 tons per acre two years in a row. Never. It doesn’t mean it’s not possible, but it sure isn’t likely, based on history. In addition, in the three instances in the last 25 years where we experienced a large crop, above 10.5 tons per acre on average, in each of the years following the large crops we had yields between 7.5 and 8.7 tons per acre. With this historical information, we can say that it is almost certain that this year’s crop will yield below 10 tons per acre and it is highly likely that it could be closer to 8 tons per acre, on average. We have also looked extensively at relative bunch weight to estimate crop sizes based on bunch counts. It seems logical that in years where there are higher bunch counts, the bunches themselves weigh less. The data confirms this. In the chart on this page, we have plotted a weight factor that was derived by creating a relationship between the bunch count and the resulting yield for each year. This weight factor is an indicator of how heavy the bunches are. It is not an actual weight; it is just a factor relative to counts and yields. Note that the higher the bunch count, the lower the weight factor. In addition to confirming that individual bunches get lighter as bunch counts go up, we can use this data from a series of years to find the lowest and highest factors. With the low and high factors at hand, we can apply them to a given bunch count to define a range of potential yield. From our data, the lowest weight factor was a .2157 and the highest was a .3159, with the average being .2712. If we apply this factor range to a bunch count of 26 for 2012, we get a potential yield of 5.61 to 8.21 tons per acre (see the table for additional data based on bunch counts). But keep in mind that bunch weights are the product of a lot of things, such as weather and grower inputs. It is possible that we would see high bunch weights in a year such as this due to increased grower inputs and/or a vinefavorable growing season. But at any rate, we still believe it is highly unlikely that the crop will exceed 10 tons per acre and would even place bets against it achieving average yield, which is about 9.4 tons per acre. Thompson Seedless Yield Ranges Given Bunch Count Low Yield Avg. Yield High Yield Bunch @ Factor: @ Factor: @ Factor: Count0.2157 0.2712 0.3159 204.31 5.42 22 4.75 5.97 24 5.18 6.51 26 5.61 7.05 28 6.04 7.59 30 6.47 8.14 32 6.90 8.68 34 7.33 9.22 36 7.77 9.76 38 8.20 10.31 40 8.63 10.85 42 9.06 11.39 44 9.49 11.93 Quality 6.32 6.95 7.58 8.21 8.85 9.48 10.11 10.74 11.37 12.00 12.64 13.27 13.90 Valuing This Year’s Crop Assuming that our bunch counts and resulting estimates are correct, we are in for a relatively light Thompson Seedless crop in 2012, which should mean higher prices, all else being equal. Other factors that play a role in determining value are also in the favor of increasing prices. The white grape juice concentrate market, which had in many years been dragged down by excess apple concentrate, is once again healthy due to a balanced (or even short) apple concentrate market. Global supplies of white grape juice concentrate are tight with Argentina recently experiencing a below-average crop and limited supplies. The raisin industry is only anticipating a 100,000-ton carryover into the upcoming marketing year, which creates a strong need for the current year’s crop based on the fact that they sell well over 300,000 tons annually. Wineries are generally in short supply of product as well, which presents an opportunity for Thompson Seedless to be used in value-priced wine, brandy and sparkling wine programs. Any Thompson Seedless grower that intends to sell green should keep these market factors in mind. These markets should easily be able to support a $300-per-ton or better green Thompson Seedless price in 2012. In fact, growers should demand it, based on likely lower yields and the fact that even at $300 per ton most growers could have less total per-acre revenue than last year at $265 per ton. No price has been set for this year’s crop. There has not been a substantial amount of tonnage sold yet, but the price should certainly start with a “3” when the time comes to trade Thompson Seedless grapes. Integrity Stability
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